Brandwave

Margaux vs Quince:Which is more popular?

In September 2026, Margaux had more branded searches than Quince among ballet flat brands worldwide. Margaux had about 12,100 branded searches, while Quince had 4,300. Margaux made up 6% of all ballet flat brand searches we track, and Quince accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about ballet flat brands, Margaux appeared in four of the five answers and Quince in two. Margaux was mentioned before Quince in every answer.

Among ballet flat brands worldwide in September 2026

Who do people search for more?

Margaux, about 3 searches for every 1 for Quince

Margaux 12.1K searchesQuince 4.3K searches

Who does AI mention more?

Margaux, mentioned in 4 of 5 answers, Quince in 2

Margaux in 4 of 5Quince in 2 of 5

Who does AI recommend more?

Margaux, named ahead of Quince in every answer

Margaux first in 4Quince never first

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Top ballet flat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Margaux was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quince was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Margaux was listed before Quince in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sam Edelman1st
  2. Margaux2nd
  3. Repetto3rd
  4. VIVAIA4th
  5. Vionic5th
  6. Quince6th
  7. Rothy's7th
  8. Tieks–
  9. Birdies–
  10. French Sole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballet flat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Margaux or Quince more popular in search?

This chart shows how often people search Google for Margaux and Quince by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.

Margaux and Quince among ballet flat brands worldwide, by month

Share of searches by month for Margaux, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthSam EdelmanRepettoTieksBirdiesMargauxRothy'sVionicVIVAIAQuinceFrench Sole
Oct 202519.1%23.3%19.1%12.7%7%8.5%4.6%3.4%1.5%0.86%
Nov 202523.6%23.6%19.4%12.9%4.7%7.1%3.1%3.4%1.4%0.77%
Dec 202526.9%18%22%9.8%9.8%6.6%2.4%2.8%1.1%0.71%
Jan 202619%28.5%15.6%12.7%5.7%8.5%3.8%3.6%1.7%0.93%
Feb 202624.4%20%20%8.9%8.9%8.9%3.2%3.5%1.4%0.65%
Mar 202625.1%20.5%11.2%9.2%4.1%13.8%9.2%4.3%1.8%0.81%
Apr 202637.9%20.7%9.3%7.6%5.1%6.2%4.1%4.6%3%1.5%
May 202639.8%17.8%8%5.3%14.6%4.4%2.9%4%1.7%1.6%
Jun 202625.3%20.7%6.2%4.1%30.9%5.1%2.3%3%1.3%1.2%
Jul 202645.3%20.4%5%3.3%13.6%5%2.2%2.6%1.5%0.99%
Aug 202644%24.1%8.8%4.8%4.8%3.9%3.2%2.9%2.1%1.4%
Sep 202645%20.1%9%6%6%4%3.3%3%2.1%1.4%

How has the Margaux and Quince comparison changed over the last 12 months?

3 findings
  • Margaux was ahead of Quince in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide moved from 7% to 6%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
  • Across the 12 months ending September 2026, Quince’s share of searches among ballet flat brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 1.7K to 4.3K.

How did search popularity change for ballet flat brands worldwide in September 2026?

2 changes
  1. In September 2026, Margaux gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.

  2. Quince’s share of searches among ballet flat brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Margaux’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Margaux

1 branded search term

  • margaux flats

Quince

2 branded search terms

  • quince ballet flats
  • quince flats

How the Brand Demand Index is measured

Other head-to-heads among ballet flat brands

Creator with pink hair and a pink jacket

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