How popular isJenni Kayne?
In September 2026, people searched for Jenni Kayne by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 3% of all global cashmere brand searches, placing Jenni Kayne tenth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about cashmere brands, Jenni Kayne appeared in four of the five answers and was the fifth most recommended of the 14.
Jenni Kayne is the tenth most searched of 14 competitors and the fifth most recommended in AI answers.
Johnstons of ElginShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
N.PealShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
NaadamShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Pringle of ScotlandShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Jenni KayneShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top cashmere brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jenni Kayne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jenni Kayne is the fifth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Naadam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quince5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jenni Kayne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loro Piana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
White + Warren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
J.Crew3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Johnstons of Elgin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- N.Peal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brunello Cucinelli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pringle of Scotland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cashmere brands
5 answers
Asked ChatGPT
“Which cashmere brand should I buy?”
Asked ChatGPT
“What are the best cashmere brands?”
Asked ChatGPT
“What's the best cashmere brand for a sweater that lasts?”
Searched Google, AI Overview
“cashmere sweater”
Searched Google, AI Overview
“cashmere brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which cashmere brands compete with Jenni Kayne?
Share of searches by month for Johnstons of Elgin, N.Peal, Naadam, Pringle of Scotland, Quince, Jumper 1234, White + Warren, J.Crew, Chinti & Parker, Jenni Kayne, Loro Piana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Johnstons of Elgin | N.Peal | Naadam | Pringle of Scotland | Quince | Jumper 1234 | White + Warren | J.Crew | Chinti & Parker | Jenni Kayne | Loro Piana | Allude | Brunello Cucinelli | Brora |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 17.3% | 17.3% | 9.5% | 6.3% | 2.3% | 6.3% | 8.6% | 5.2% | 2.8% | 2.3% | 1.9% | 2.1% | 0.68% |
| Nov 2025 | 18.1% | 14.8% | 22.1% | 8.1% | 8.1% | 1.6% | 5.4% | 7.2% | 5.4% | 3% | 2.4% | 1.3% | 1.9% | 0.57% |
| Dec 2025 | 21.4% | 17.5% | 17.5% | 7.8% | 9.6% | 1.3% | 4.3% | 7% | 4.3% | 2.3% | 2.3% | 1% | 2.9% | 0.69% |
| Jan 2026 | 24.5% | 16.4% | 16.4% | 9% | 6% | 1.8% | 4.9% | 5.9% | 4.9% | 2.2% | 2.7% | 1.5% | 3% | 0.97% |
| Feb 2026 | 20.6% | 16.9% | 13.8% | 9.2% | 6.2% | 2.2% | 5% | 7.3% | 5% | 5% | 2.7% | 1.8% | 3% | 1% |
| Mar 2026 | 16.4% | 36.7% | 11% | 9% | 4.9% | 1.8% | 4% | 3.6% | 3.3% | 1.8% | 2.7% | 1.5% | 2.6% | 0.79% |
| Apr 2026 | 20.7% | 25.3% | 13.8% | 11.3% | 4.1% | 1.8% | 5% | 4.1% | 4.1% | 2.2% | 2.8% | 1.5% | 2.2% | 0.99% |
| May 2026 | 22.2% | 22.2% | 14.9% | 12.2% | 4.4% | 1.3% | 4.4% | 3.5% | 4.4% | 2.4% | 3% | 1.3% | 2.6% | 1.1% |
| Jun 2026 | 24.5% | 24.5% | 13.4% | 13.4% | 4% | 1.2% | 4% | 3.2% | 4% | 1.7% | 2.2% | 1.2% | 2.1% | 0.9% |
| Jul 2026 | 22.4% | 15% | 22.4% | 12.2% | 3.6% | 1.1% | 4.5% | 3.6% | 4.5% | 2% | 4.5% | 1.3% | 2.2% | 0.83% |
| Aug 2026 | 24.5% | 20.1% | 13.4% | 11% | 4.9% | 2.1% | 4.9% | 4.3% | 4% | 2.7% | 2.7% | 1.8% | 2.4% | 1.4% |
| Sep 2026 | 22.4% | 18.3% | 12.3% | 10% | 6.7% | 5.5% | 5.5% | 5.4% | 3.6% | 3% | 2.4% | 2% | 1.9% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.4% | 40.5K | +22.4% | -2.1 points | |
| 2, held 2nd | 18.3% | 33.1K | +22.1% | -1.8 points | |
| 3, held 3rd | 12.3% | 22.2K | +22.7% | -1.1 points | |
| 4, held 4th | 10% | 18.1K | +22.3% | -1 points | |
| 5, held 5th | 6.7% | 12.1K | +83.3% | +1.8 points | |
| 6, moved from 12th to 6th | 5.5% | 9.9K | +241.4% | +3.3 pointsmoved from 12th to 6th | |
| 7, moved from 6th to 7th | 5.5% | 9.9K | +50% | +0.6 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 5.4% | 9.8K | +69% | +1.1 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 3.6% | 6.6K | +22.2% | -0.4 pointsmoved from 8th to 9th | |
| 10, moved from 9th to 10th | 3% | 5.4K | +50% | +0.3 pointsmoved from 9th to 10th | |
| 11, moved from 10th to 11th | 2.4% | 4.4K | +22.2% | -0.2 pointsmoved from 10th to 11th | |
| 12, moved from 13th to 12th | 2% | 3.6K | +50% | +0.2 pointsmoved from 13th to 12th | |
| 13, moved from 11th to 13th | 1.9% | 3.5K | +9.4% | -0.4 pointsmoved from 11th to 13th | |
| 14, held 14th | 1% | 1.9K | 0% | -0.4 points |
22.4%
Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share -2.1 points.
2.
N.Peal18.3%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -1.8 points.
3.
Naadam12.3%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share -1.1 points.
10%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share -1 points.
5.
Quince6.7%
Held 5th. 12.1K estimated branded searches, +83.3% vs prior month. Share +1.8 points.
5.5%
Moved from 12th to 6th. 9.9K estimated branded searches, +241.4% vs prior month. Share +3.3 points.
5.5%
Moved from 6th to 7th. 9.9K estimated branded searches, +50% vs prior month. Share +0.6 points.
8.
J.Crew5.4%
Moved from 7th to 8th. 9.8K estimated branded searches, +69% vs prior month. Share +1.1 points.
3.6%
Moved from 8th to 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share -0.4 points.
10.
Jenni Kayne3%
Moved from 9th to 10th. 5.4K estimated branded searches, +50% vs prior month. Share +0.3 points.
11.
Loro Piana2.4%
Moved from 10th to 11th. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
12.
Allude2%
Moved from 13th to 12th. 3.6K estimated branded searches, +50% vs prior month. Share +0.2 points.
1.9%
Moved from 11th to 13th. 3.5K estimated branded searches, +9.4% vs prior month. Share -0.4 points.
14.
Brora1%
Held 14th. 1.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
Loro Piana and Brunello Cucinelli sell other things too, so only their searches that name this product count here, like “loro piana cashmere”.
Compare popularity between Jenni Kayne and its closest rivals
Every comparison with Jenni Kayne
13 comparisons
- Chinti & Parker vs Jenni Kayne
- J.Crew vs Jenni Kayne
- Jenni Kayne vs Johnstons of Elgin
- Jenni Kayne vs Jumper 1234
- Jenni Kayne vs N.Peal
- Jenni Kayne vs Naadam
- Jenni Kayne vs Pringle of Scotland
- Jenni Kayne vs Quince
- Jenni Kayne vs White + Warren
- Jenni Kayne vs Loro Piana
- Allude vs Jenni Kayne
- Brunello Cucinelli vs Jenni Kayne
- Brora vs Jenni Kayne
How has branded search demand for Jenni Kayne changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jenni Kayne worldwide fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Jenni Kayne’s share of searches among cashmere brands worldwide peaked at 5% in February 2026 and was lowest at 1.7% in June 2026.
- Across the 12 months ending September 2026, Jenni Kayne fell from 9th to 10th among cashmere brands worldwide.
How did search popularity change for cashmere brands worldwide in September 2026?
6 changes
In September 2026, Jumper 1234 overtook White + Warren and 5 others to rank 6th among cashmere brands worldwide, with 5.5% of the searches.
In September 2026, Quince gained share of searches among cashmere brands worldwide, from 4.9% to 6.7%.
In September 2026, J.Crew gained share of searches among cashmere brands worldwide, from 4.3% to 5.4%.
In September 2026, White + Warren gained share of searches among cashmere brands worldwide, from 4.9% to 5.5%.
In September 2026, Johnstons of Elgin lost share of searches among cashmere brands worldwide, from 24.5% to 22.4%.
In September 2026, N.Peal lost share of searches among cashmere brands worldwide, from 20.1% to 18.3%.
How are Jenni Kayne’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Jenni Kayne’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jenni kayne sweater
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