Brandwave

Jenni Kayne vs Pringle of Scotland:Which is more popular?

In September 2026, Pringle of Scotland had more branded searches than Jenni Kayne among cashmere brands worldwide. Pringle of Scotland had about 18,100 branded searches, while Jenni Kayne had 5,400. Pringle of Scotland made up 10% of all cashmere brand searches we track, and Jenni Kayne accounted for 3%. When we asked ChatGPT and Google AI Overviews about cashmere brands, Jenni Kayne appeared in four of the five answers and Pringle of Scotland in none.

Among cashmere brands worldwide in September 2026

Who do people search for more?

Pringle of Scotland, about 3 searches for every 1 for Jenni Kayne

Pringle of Scotland 18.1K searchesJenni Kayne 5.4K searches

Who does AI mention more?

Jenni Kayne, mentioned in 4 of 5 answers, Pringle of Scotland in 0

Jenni Kayne in 4 of 5Pringle of Scotland in 0 of 5

Who does AI recommend more?

Jenni Kayne, the only one of the two named

Jenni Kayne first in 4Pringle of Scotland never named

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Top cashmere brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jenni Kayne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pringle of Scotland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quince1st
  2. Loro Piana2nd
  3. Naadam3rd
  4. Johnstons of Elgin4th
  5. Jenni Kayne5th
  6. Brunello Cucinelli6th
  7. White + Warren7th
  8. J.Crew8th
  9. N.Peal9th
  10. Pringle of Scotland–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naadam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jenni Kayne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loro Piana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • White + Warren3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • J.Crew3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Johnstons of Elgin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • N.Peal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brunello Cucinelli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pringle of Scotland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about cashmere brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Jenni Kayne or Pringle of Scotland more popular in search?

This chart shows how often people search Google for Jenni Kayne and Pringle of Scotland by name. Each line represents a brand's share of searches for all 14 cashmere brands we track, month by month, from English-language searches worldwide.

Jenni Kayne and Pringle of Scotland among cashmere brands worldwide, by month

Share of searches by month for Pringle of Scotland, Jenni Kayne. The figures are in the table below the chart.

View monthly share of searches table
MonthJohnstons of ElginN.PealNaadamPringle of ScotlandQuinceJumper 1234White + WarrenJ.CrewChinti & ParkerJenni KayneLoro PianaAlludeBrunello CucinelliBrora
Oct 202517.3%17.3%17.3%9.5%6.3%2.3%6.3%8.6%5.2%2.8%2.3%1.9%2.1%0.68%
Nov 202518.1%14.8%22.1%8.1%8.1%1.6%5.4%7.2%5.4%3%2.4%1.3%1.9%0.57%
Dec 202521.4%17.5%17.5%7.8%9.6%1.3%4.3%7%4.3%2.3%2.3%1%2.9%0.69%
Jan 202624.5%16.4%16.4%9%6%1.8%4.9%5.9%4.9%2.2%2.7%1.5%3%0.97%
Feb 202620.6%16.9%13.8%9.2%6.2%2.2%5%7.3%5%5%2.7%1.8%3%1%
Mar 202616.4%36.7%11%9%4.9%1.8%4%3.6%3.3%1.8%2.7%1.5%2.6%0.79%
Apr 202620.7%25.3%13.8%11.3%4.1%1.8%5%4.1%4.1%2.2%2.8%1.5%2.2%0.99%
May 202622.2%22.2%14.9%12.2%4.4%1.3%4.4%3.5%4.4%2.4%3%1.3%2.6%1.1%
Jun 202624.5%24.5%13.4%13.4%4%1.2%4%3.2%4%1.7%2.2%1.2%2.1%0.9%
Jul 202622.4%15%22.4%12.2%3.6%1.1%4.5%3.6%4.5%2%4.5%1.3%2.2%0.83%
Aug 202624.5%20.1%13.4%11%4.9%2.1%4.9%4.3%4%2.7%2.7%1.8%2.4%1.4%
Sep 202622.4%18.3%12.3%10%6.7%5.5%5.5%5.4%3.6%3%2.4%2%1.9%1%

How has the Jenni Kayne and Pringle of Scotland comparison changed over the last 12 months?

3 findings

How did search popularity change for cashmere brands worldwide in September 2026?

3 changes

  1. In September 2026, Jumper 1234 overtook White + Warren and 5 others to rank 6th among cashmere brands worldwide, with 5.5% of the searches.

  2. In September 2026, Pringle of Scotland lost share of searches among cashmere brands worldwide, from 11% to 10%.

  3. Jenni Kayne’s share of searches among cashmere brands worldwide has gained ground for 3 months in a row, from 1.7% to 3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jenni Kayne’s and Pringle of Scotland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jenni Kayne

1 branded search term

  • jenni kayne sweater

Pringle of Scotland

1 branded search term

  • pringle of scotland

How the Brand Demand Index is measured

Other head-to-heads among cashmere brands

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