Brandwave

Pact vs Quince:Which is more popular?

In September 2026, Quince had more branded searches than Pact among sustainable clothing brands worldwide. Quince had about 368,000 branded searches, while Pact had 139,000. Quince made up 8.6% of all sustainable clothing brand searches we track, and Pact accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about sustainable clothing brands, Pact appeared in all four answers and Quince in two. Pact was mentioned before Quince in three out of four answers.

Among sustainable clothing brands worldwide in September 2026

Who do people search for more?

Quince, about 3 searches for every 1 for Pact

Quince 368K searchesPact 139K searches

Who does AI mention more?

Pact, mentioned in every answer we collected

Pact in 4 of 4Quince in 2 of 4

Who does AI recommend more?

Pact, named ahead of Quince in 3 of 4 answers

Pact first in 3Quince first in 1

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Top sustainable clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pact appeared in all four answers. Quince was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Pact was listed before Quince in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pact1st
  2. Patagonia2nd
  3. Quince3rd
  4. Kotn4th
  5. EILEEN FISHER5th
  6. Reformation6th
  7. Outerknown7th
  8. Girlfriend Collective8th
  9. Everlane9th
  10. tentree10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pact4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Patagonia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kotn3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reformation3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quince2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EILEEN FISHER2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outerknown2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Everlane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Girlfriend Collective1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • tentree1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sustainable clothing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Pact or Quince more popular in search?

This chart shows how often people search Google for Pact and Quince by name. Each line represents a brand's share of searches for all 13 sustainable clothing brands we track, month by month, from English-language searches worldwide.

Pact and Quince among sustainable clothing brands worldwide, by month

Share of searches by month for Quince, Pact. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagoniaQuinceEverlaneArmedangelsEILEEN FISHERPactKotnReformationOrganic BasicsOuterknownChristy DawnGirlfriend Collectivetentree
Oct 202572.5%4.4%8%2.9%2.4%2.1%2%2.1%1.3%0.72%0.48%0.72%0.48%
Nov 202572.7%4.4%8%2.4%2.4%2.6%1.6%2%1.6%0.72%0.39%0.72%0.59%
Dec 202572%6.5%6.5%2.4%2.4%2.1%2.4%2.1%1.3%0.71%0.39%0.71%0.58%
Jan 202673.2%5.4%6.6%2.4%3%1.7%1.6%2.5%1.6%0.59%0.4%0.72%0.4%
Feb 202671.5%5.3%6.4%2.9%2.9%2.5%1.6%2.9%1.6%0.71%0.47%0.86%0.39%
Mar 202666.4%6%7.3%3.3%3.3%3.4%2.2%3.8%1.8%0.66%0.66%0.8%0.44%
Apr 202661.6%6.8%6.8%3.7%3.7%5.7%2.5%4.3%2%0.74%0.74%0.91%0.5%
May 202656.9%7.6%11.4%3.4%4.2%4.3%2.8%4.7%1.9%0.69%0.69%0.69%0.56%
Jun 202664.4%7.1%5.8%3.2%3.9%4%2.6%4.4%2.1%0.78%0.64%0.78%0.43%
Jul 202665.1%7.1%4.8%2.6%3.9%4%3.2%4.4%2.1%0.79%0.64%0.79%0.43%
Aug 202663.7%8.6%4.7%2.6%3.8%3.9%3.1%4.5%2.1%0.94%0.77%0.77%0.52%
Sep 202664%8.6%5.7%3.9%3.9%3.3%3.2%3.1%2.1%0.77%0.52%0.52%0.52%

How has the Pact and Quince comparison changed over the last 12 months?

3 findings
  • Quince was ahead of Pact in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pact’s share of searches among sustainable clothing brands worldwide moved from 2.1% to 3.3%, and its estimated monthly branded searches moved from 117K to 139K.
  • Across the 12 months ending September 2026, Quince’s share of searches among sustainable clothing brands worldwide moved from 4.4% to 8.6%, and its estimated monthly branded searches moved from 246K to 368K.

How did search popularity change for sustainable clothing brands worldwide in September 2026?

3 changes

  1. In September 2026, Armedangels overtook Reformation and 3 others to rank 4th among sustainable clothing brands worldwide, with 3.9% of the searches.

  2. In September 2026, Pact lost share of searches among sustainable clothing brands worldwide, from 3.9% to 3.3%.

  3. Quince’s share of searches among sustainable clothing brands worldwide has gained ground for 3 months in a row, from 7.1% to 8.6% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pact’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pact

2 branded search terms

  • pact clothing
  • pact organic

Quince

1 branded search term

  • quince clothing

How the Brand Demand Index is measured

Other head-to-heads among sustainable clothing brands

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