How popular isPhilips in search?
In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 54.9% estimated Share of Search among irons worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Philips and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which irons compete with Philips?
Share of Search by month for Philips, Tefal, Bosch, Rowenta, Sunbeam, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | Bosch | Rowenta | Sunbeam | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 20.5% | 9.4% | 9.2% | 4.1% | 7.5% |
| Nov 2025 | 48.3% | 25.4% | 6.5% | 11.4% | 3.4% | 5.1% |
| Dec 2025 | 54.2% | 21.6% | 6.7% | 9.6% | 3.5% | 4.3% |
| Jan 2026 | 48.3% | 24.3% | 7.6% | 10.9% | 4% | 4.9% |
| Feb 2026 | 51.4% | 23.7% | 7.4% | 8.7% | 3.9% | 4.8% |
| Mar 2026 | 49.7% | 23.4% | 8.9% | 8.6% | 4.7% | 4.7% |
| Apr 2026 | 51.9% | 20.4% | 9.5% | 9.1% | 5% | 4.1% |
| May 2026 | 48% | 23.7% | 9% | 10.6% | 4.8% | 3.9% |
| Jun 2026 | 49.4% | 20% | 9.2% | 13.3% | 4% | 4% |
| Jul 2026 | 55% | 15.7% | 8.9% | 12.8% | 3.9% | 3.9% |
| Aug 2026 | 54.9% | 18.4% | 10.3% | 8.2% | 4.5% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 1.1M | +4.3% | 0 points | |
| 2, held 2nd | 18.4% | 368K | +22.3% | +2.7 points | |
| 3, moved from 4th to 3rd | 10.3% | 206K | +21.2% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 165K | -32.9% | -4.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 4.5% | 90.5K | +22.3% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.7% | 74K | 0% | -0.2 pointsmoved from 5th to 6th |
1.
Philips
54.9%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share 0 points.
2.
Tefal
18.4%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.
Bosch10.3%
Moved from 4th to 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.
4.Rowenta
8.2%
Moved from 3rd to 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.6 points.
5.
Sunbeam4.5%
Moved from 6th to 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
3.7%
Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Philips and its closest rivals
How has branded search demand for Philips changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among irons worldwide increased from 49.3% to 54.9%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among irons worldwide peaked at 55% in July 2026 and was lowest at 48% in May 2026.
How did search popularity change for irons worldwide in August 2026?
5 changes
In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.
In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%.
In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%.
In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
Where does Philips compete?
How is Philips measured?
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips
Who owns Philips?
Philips Sonicare and Philips Avent, owned by the same company, worldwide.
Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.