Brandwave

How popular isPanasonic in search?

In August 2026, there were an estimated 74K branded searches for Panasonic worldwide which is down 55.2% over the last 11 months. Panasonic holds 3.7% estimated Share of Search among irons worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips54.9%
  2. Tefal18.4%
  3. Bosch10.3%
  4. Rowenta8.2%
  5. Sunbeam4.5%
  6. Panasonic3.7%
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Which irons compete with Panasonic?

Panasonic against irons worldwide, by month

Share of Search by month for Philips, Tefal, Bosch, Rowenta, Sunbeam, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTefalBoschRowentaSunbeamPanasonic
Oct 202549.3%20.5%9.4%9.2%4.1%7.5%
Nov 202548.3%25.4%6.5%11.4%3.4%5.1%
Dec 202554.2%21.6%6.7%9.6%3.5%4.3%
Jan 202648.3%24.3%7.6%10.9%4%4.9%
Feb 202651.4%23.7%7.4%8.7%3.9%4.8%
Mar 202649.7%23.4%8.9%8.6%4.7%4.7%
Apr 202651.9%20.4%9.5%9.1%5%4.1%
May 202648%23.7%9%10.6%4.8%3.9%
Jun 202649.4%20%9.2%13.3%4%4%
Jul 202655%15.7%8.9%12.8%3.9%3.9%
Aug 202654.9%18.4%10.3%8.2%4.5%3.7%
Sep 2026——————

  1. 1.Philips

    54.9%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share 0 points.

  2. 2.Tefal

    18.4%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  3. 3.Bosch

    10.3%

    Moved from 4th to 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.

  4. 4.Rowenta

    8.2%

    Moved from 3rd to 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.6 points.

  5. 5.Sunbeam

    4.5%

    Moved from 6th to 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  6. 6.Panasonic

    3.7%

    Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Panasonic and its closest rivals

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Panasonic worldwide fell from 165K to 74K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among irons worldwide decreased from 7.5% to 3.7%.
  • Across the 11 months ending August 2026, Panasonic fell from 5th to 6th among irons worldwide.

How did search popularity change for irons worldwide in August 2026?

  1. In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.

  2. In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%.

  3. In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%.

  4. In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%.

  5. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 51.7%Show ranking
Water flosser brands4th of 53.3%Show ranking
Irons6th of 63.7%Shown above
Microwave brands4th of 54%Show ranking
Beard trimmer brands4th of 54.9%Show ranking
Epilator brands3rd of 55.3%Show ranking
Bread maker brands5th of 55.5%Show ranking
Air conditioner brands4th of 56.5%Show ranking
Heat pump brands3rd of 511.6%Show ranking
Battery brands3rd of 618.8%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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