How popular isRowenta in search?
In August 2026, there were an estimated 165K branded searches for Rowenta worldwide which is down 17.9% over the last 11 months. Rowenta holds 8.2% estimated Share of Search among irons worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which irons compete with Rowenta?
Share of Search by month for Philips, Tefal, Bosch, Rowenta, Sunbeam, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | Bosch | Rowenta | Sunbeam | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 20.5% | 9.4% | 9.2% | 4.1% | 7.5% |
| Nov 2025 | 48.3% | 25.4% | 6.5% | 11.4% | 3.4% | 5.1% |
| Dec 2025 | 54.2% | 21.6% | 6.7% | 9.6% | 3.5% | 4.3% |
| Jan 2026 | 48.3% | 24.3% | 7.6% | 10.9% | 4% | 4.9% |
| Feb 2026 | 51.4% | 23.7% | 7.4% | 8.7% | 3.9% | 4.8% |
| Mar 2026 | 49.7% | 23.4% | 8.9% | 8.6% | 4.7% | 4.7% |
| Apr 2026 | 51.9% | 20.4% | 9.5% | 9.1% | 5% | 4.1% |
| May 2026 | 48% | 23.7% | 9% | 10.6% | 4.8% | 3.9% |
| Jun 2026 | 49.4% | 20% | 9.2% | 13.3% | 4% | 4% |
| Jul 2026 | 55% | 15.7% | 8.9% | 12.8% | 3.9% | 3.9% |
| Aug 2026 | 54.9% | 18.4% | 10.3% | 8.2% | 4.5% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 1.1M | +4.3% | 0 points | |
| 2, held 2nd | 18.4% | 368K | +22.3% | +2.7 points | |
| 3, moved from 4th to 3rd | 10.3% | 206K | +21.2% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 165K | -32.9% | -4.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 4.5% | 90.5K | +22.3% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.7% | 74K | 0% | -0.2 pointsmoved from 5th to 6th |
1.
Philips
54.9%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share 0 points.
2.
Tefal
18.4%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.
Bosch10.3%
Moved from 4th to 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +1.4 points.
4.Rowenta
8.2%
Moved from 3rd to 4th. 165K estimated branded searches, -32.9% vs prior month. Share -4.6 points.
5.
Sunbeam4.5%
Moved from 6th to 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
3.7%
Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Rowenta and its closest rivals
How has branded search demand for Rowenta changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rowenta worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among irons worldwide decreased from 9.2% to 8.2%.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among irons worldwide peaked at 13.3% in June 2026 and was lowest at 8.2% in August 2026.
How did search popularity change for irons worldwide in August 2026?
5 changes
In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.
In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%.
In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%.
In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
Where does Rowenta compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garment steamers | 4th of 6 | 7.7% | Show ranking |
| Irons | 4th of 6 | 8.2% | Shown above |
How is Rowenta measured?
Brandwave collects information about searches that people make online using Rowenta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rowenta
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Is Rowenta your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.