Brandwave

How popular isPhilips in search?

In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 34.9% estimated Share of Search among soda maker brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja36.3%
  2. Philips34.9%
  3. SodaStream26.1%
  4. Aarke1.9%
  5. Drinkmate0.7%
Philips website (opens in a new tab)

Follow Philips and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which soda maker brands compete with Philips?

Philips against soda maker brands worldwide, by month

Share of Search by month for Ninja, Philips, SodaStream. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsSodaStreamAarkeDrinkmate
Oct 202535.8%35.2%26.8%1.6%0.59%
Nov 202542%31.1%24.4%1.8%0.66%
Dec 202539.4%33.7%24.4%1.8%0.66%
Jan 202640.7%32.3%24.3%1.8%0.8%
Feb 202638.8%34.8%24%1.8%0.65%
Mar 202637%32.6%28%1.7%0.76%
Apr 202637.5%32%28.1%1.7%0.76%
May 202634.9%32.8%29.7%1.8%0.8%
Jun 202637.8%31.4%28.3%1.7%0.76%
Jul 202632.3%36.4%28.4%2.1%0.77%
Aug 202636.3%34.9%26.1%1.9%0.7%
Sep 2026—————

  1. 1.Ninja

    36.3%

    Moved from 2nd to 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Philips

    34.9%

    Moved from 1st to 2nd. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.5 points.

  3. 3.SodaStream

    26.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Aarke

    1.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Drinkmate

    0.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among soda maker brands worldwide peaked at 36.4% in July 2026 and was lowest at 31.1% in November 2025.

How did search popularity change for soda maker brands worldwide in August 2026?

  1. In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among soda maker brands worldwide, at 36.3%.

  2. In August 2026, SodaStream lost estimated Share of Search among soda maker brands worldwide, from 28.4% to 26.1%.

  3. In August 2026, Philips lost estimated Share of Search among soda maker brands worldwide, from 36.4% to 34.9%.

  4. Estimated monthly branded searches for Drinkmate worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Aarke worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

Where does Philips compete?

Philips is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands3rd of 68.2%Show ranking
Pressure cooker brands2nd of 527.4%Show ranking
Electric kettle brands1st of 531.2%Show ranking
Air fryer brands2nd of 534.5%Show ranking
Soda maker brands2nd of 534.9%Shown above
Toaster brands1st of 540.5%Show ranking
Toothbrush head brands1st of 541.1%Show ranking
Slow cooker brands1st of 544.1%Show ranking
Water filter brands1st of 547.5%Show ranking
Water flosser brands1st of 549.2%Show ranking
Garment steamers1st of 651.1%Show ranking
Radiology software1st of 553.1%Show ranking
Medical imaging software1st of 553.7%Show ranking
Irons1st of 654.9%Show ranking
Juicer brands1st of 555.5%Show ranking
Water filter bottles1st of 659.9%Show ranking
Rice cooker brands1st of 568.3%Show ranking
Electric shaver brands1st of 572.6%Show ranking
Beard trimmer brands1st of 572.7%Show ranking
Hair clipper brands1st of 573.2%Show ranking
Epilator brands1st of 578.6%Show ranking
Ironing boards1st of 679.2%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips com
  • philips oneblade
  • philips shaver
  • shaver philips

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare and Philips Avent, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Philips your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free