Multi cooker brands:Which are searched most?
In September 2026, Ninja was the most searched among multi cooker brands worldwide, with an estimated 1.1M branded searches and 42.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the multi cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Philips, Crockpot. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Crockpot |
|---|---|---|---|
| Oct 2025 | 39.8% | 37.6% | 22.6% |
| Nov 2025 | 46.8% | 32.9% | 20.3% |
| Dec 2025 | 43.7% | 35.7% | 20.7% |
| Jan 2026 | 45% | 34% | 21% |
| Feb 2026 | 44.6% | 38.2% | 17.2% |
| Mar 2026 | 45.3% | 37.3% | 17.4% |
| Apr 2026 | 47.1% | 38.3% | 14.6% |
| May 2026 | 44.7% | 40.1% | 15.2% |
| Jun 2026 | 49.1% | 38.7% | 12.2% |
| Jul 2026 | 41.3% | 44.2% | 14.5% |
| Aug 2026 | 44.1% | 40.4% | 15.5% |
| Sep 2026 | 42.4% | 36% | 21.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 1.1M | 0% | -1.7 points | |
| 2, held 2nd | 36% | 970K | -7.3% | -4.4 points | |
| 3, held 3rd | 21.6% | 583K | +45.4% | +6.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among multi cooker brands worldwide?
3 brands
In September 2026, Ninja was the most searched among multi cooker brands worldwide, with an estimated 1.1M branded searches and 42.4% estimated Share of Search within this set. Philips is in 2nd place, 6.4 percentage points behind at 36% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Ninja | 39.8% → 42.4% | 49.1%Jun 2026 | 39.8%Oct 2025 | 1st |
 Philips | 37.6% → 36% | 44.2%Jul 2026 | 32.9%Nov 2025 | 2nd |
 Crockpot | 22.6% → 21.6% | 22.6%Oct 2025 | 12.2%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among multi cooker brands worldwide increased from 39.8% to 42.4%.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among multi cooker brands worldwide decreased from 37.6% to 36%.
- Across the 12 months ending September 2026, Crockpot’s estimated Share of Search among multi cooker brands worldwide decreased from 22.6% to 21.6%.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among multi cooker brands worldwide peaked at 49.1% in June 2026 and was lowest at 39.8% in October 2025.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among multi cooker brands worldwide peaked at 44.2% in July 2026 and was lowest at 32.9% in November 2025.
- Across the 12 months ending September 2026, Crockpot’s estimated Share of Search among multi cooker brands worldwide peaked at 22.6% in October 2025 and was lowest at 12.2% in June 2026.
How did search popularity change for multi cooker brands worldwide in September 2026?
3 changes
In September 2026, Crockpot gained estimated Share of Search among multi cooker brands worldwide, from 15.5% to 21.6%.
In September 2026, Philips lost estimated Share of Search among multi cooker brands worldwide, from 40.4% to 36%.
In September 2026, Ninja lost estimated Share of Search among multi cooker brands worldwide, from 44.1% to 42.4%.
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