How popular isCrockpot in search?
In September 2026, there were an estimated 583K branded searches for Crockpot worldwide which is down 6.6% over the last 12 months. Crockpot holds 91.4% estimated Share of Search among multi cooker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which multi cooker brands compete with Crockpot?
Share of Search by month for Crockpot, Ninja. The figures are in the table below the chart.
View monthly share of search table
| Month | Crockpot | Ninja | Philips |
|---|---|---|---|
| Oct 2025 | 96.2% | 2.8% | 1% |
| Nov 2025 | 94.8% | 4.2% | 1% |
| Dec 2025 | 95.8% | 3.4% | 0.83% |
| Jan 2026 | 95.7% | 3.3% | 0.99% |
| Feb 2026 | 95.4% | 3.4% | 1.2% |
| Mar 2026 | 95.4% | 3.4% | 1.2% |
| Apr 2026 | 94.4% | 4.1% | 1.5% |
| May 2026 | 94.2% | 4.2% | 1.6% |
| Jun 2026 | 93.1% | 5% | 1.8% |
| Jul 2026 | 94.2% | 4.2% | 1.6% |
| Aug 2026 | 94.5% | 4.3% | 1.3% |
| Sep 2026 | 91.4% | 7.8% | 0.85% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.4% | 583K | +45.4% | -3.1 points | |
| 2, held 2nd | 7.8% | 49.5K | +173.5% | +3.5 points | |
| 3, held 3rd | 0.85% | 5.4K | 0% | -0.4 points |
Compare search popularity between Crockpot and its closest rivals
Every comparison with Crockpot
5 comparisons
How has branded search demand for Crockpot changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crockpot worldwide fell from 624K to 583K.
- Across the 12 months ending September 2026, Crockpot’s estimated Share of Search among multi cooker brands worldwide decreased from 96.2% to 91.4%.
How did search popularity change for multi cooker brands worldwide in September 2026?
3 changes
In September 2026, Ninja gained estimated Share of Search among multi cooker brands worldwide, from 4.3% to 7.8%.
In September 2026, Crockpot lost estimated Share of Search among multi cooker brands worldwide, from 94.5% to 91.4%.
Philips’ estimated Share of Search among multi cooker brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.85% in September 2026.
Where does Crockpot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Slow cooker brands | 1st of 5 | 52.9% | Show ranking |
| Multi cooker brands | 1st of 3 | 91.4% | Shown above |
How is Crockpot measured?
Brandwave collects information about searches that people make online using Crockpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- crockpot
- crockpot slow cooker
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Is Crockpot your brand?
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