Crockpot vs Sunbeam:Which is more popular by branded search?
In August 2026, Crockpot had more branded searches than Sunbeam among slow cooker brands worldwide. Crockpot was estimated to have 368K branded searches compared to Sunbeam’s 90.5K, and held a 14.7% Share of Search versus Sunbeam’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crockpot or Sunbeam?
Compare the slow cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crockpot, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | Crockpot | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 30.6% | 20.5% | 5% | 3.4% |
| Nov 2025 | 35.9% | 38.1% | 18.9% | 4.6% | 2.5% |
| Dec 2025 | 37.8% | 36.9% | 18.4% | 4.5% | 2.5% |
| Jan 2026 | 37.4% | 36.1% | 18.8% | 4.6% | 3.1% |
| Feb 2026 | 42.6% | 33.2% | 16.1% | 4.8% | 3.2% |
| Mar 2026 | 41.8% | 33.4% | 16.1% | 4.8% | 4% |
| Apr 2026 | 42.9% | 35.1% | 13.8% | 4.1% | 4.1% |
| May 2026 | 42.1% | 35.6% | 13.9% | 4.2% | 4.2% |
| Jun 2026 | 43.5% | 37% | 11.7% | 4.3% | 3.5% |
| Jul 2026 | 44.6% | 35.8% | 12.7% | 3.8% | 3.1% |
| Aug 2026 | 44.1% | 33.9% | 14.7% | 3.6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Crockpot and Sunbeam comparison changed over the last 12 months?
3 findings
- Crockpot was ahead of Sunbeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crockpot’s estimated Share of Search among slow cooker brands worldwide moved from 20.5% to 14.7%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among slow cooker brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for slow cooker brands worldwide in August 2026?
2 changes
In August 2026, Crockpot gained estimated Share of Search among slow cooker brands worldwide, from 12.7% to 14.7%.
In August 2026, Sunbeam gained estimated Share of Search among slow cooker brands worldwide, from 3.1% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Crockpot’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.