How popular isPhilips in search?
In September 2026, there were an estimated 970K branded searches for Philips worldwide which is down 6.3% over the last 12 months. Philips holds 27.6% estimated Share of Search among steam Iron brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
MINI34.8%
Philips27.6%
Tefal16%
Black and Decker6.3%Rowenta5.3%
Bosch4.8%
Russell Hobbs4.4%
CHI0.88%
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Which steam Iron brands compete with Philips?
Share of Search by month for MINI, Philips, Tefal, Black and Decker, Rowenta, Bosch, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Philips | Tefal | Black and Decker | Rowenta | Bosch | Russell Hobbs | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 27.6% | 15.6% | 6.5% | 5.8% | 5.5% | 5.6% | 0.87% |
| Nov 2025 | 27.6% | 27.4% | 20.8% | 6.1% | 7.3% | 3.8% | 5.8% | 1.1% |
| Dec 2025 | 28.7% | 30.9% | 17.3% | 5.8% | 6.2% | 4% | 5.8% | 1.3% |
| Jan 2026 | 31.5% | 26.8% | 18.4% | 5.7% | 6.8% | 4.4% | 5.6% | 0.78% |
| Feb 2026 | 35.5% | 27% | 16.6% | 5.8% | 5.2% | 4.1% | 4.9% | 0.78% |
| Mar 2026 | 35.2% | 25.8% | 16.5% | 6.4% | 5.3% | 4.9% | 5.1% | 0.81% |
| Apr 2026 | 36.6% | 26.8% | 14% | 6.6% | 5.5% | 5.1% | 4.5% | 0.82% |
| May 2026 | 35.2% | 24.9% | 15.8% | 7.8% | 6.3% | 4.9% | 4.3% | 0.77% |
| Jun 2026 | 35.9% | 25.5% | 13.5% | 7.2% | 7.8% | 5% | 4.4% | 0.73% |
| Jul 2026 | 35.5% | 29.1% | 11.4% | 6.4% | 7.7% | 4.9% | 4.3% | 0.72% |
| Aug 2026 | 34.5% | 29.6% | 13.5% | 6.2% | 5.3% | 5.8% | 4.3% | 0.75% |
| Sep 2026 | 34.8% | 27.6% | 16% | 6.3% | 5.3% | 4.8% | 4.4% | 0.88% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 1.2M | 0% | +0.3 points | |
| 2, held 2nd | 27.6% | 970K | -7.3% | -1.9 points | |
| 3, held 3rd | 16% | 560K | +17.2% | +2.4 points | |
| 4, held 4th | 6.3% | 220K | 0% | 0 points | |
| 5, moved from 6th to 5th | 5.3% | 187K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 169K | -17.6% | -1 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.4% | 153K | 0% | 0 points | |
| 8, held 8th | 0.88% | 31K | +16.5% | +0.1 points |
1.
34.8%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
27.6%
Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.
3.
16%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +2.4 points.
6.3%
Held 4th. 220K estimated branded searches, 0% vs prior month. Share 0 points.
5.
5.3%
Moved from 6th to 5th. 187K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Bosch4.8%
Moved from 5th to 6th. 169K estimated branded searches, -17.6% vs prior month. Share -1 points.
4.4%
Held 7th. 153K estimated branded searches, 0% vs prior month. Share 0 points.
8.
CHI0.88%
Held 8th. 31K estimated branded searches, +16.5% vs prior month. Share +0.1 points.
Compare search popularity between Philips and its closest rivals
Every comparison with Philips
138 comparisons
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- Philips vs Russell Hobbs
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- Giant vs Philips
- GE HealthCare vs Philips
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- Oxo vs Philips
- Brabantia vs Philips
- BWT vs Philips
- Intex vs Philips
- Joseph Joseph vs Philips
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- Kuvings vs Philips
- Braun vs Philips
- Beaba vs Philips
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- Dualit vs Philips
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- Philips vs ReSound
- CHI vs Philips
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- Feit Electric vs Philips
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- Anglepoise vs Philips
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- Drinkmate vs Philips
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- Philips vs Steamery
- Philips vs StyleCraft
- Beldray vs Philips
- Philips vs Silk'n
- Philips vs Remington
- Bob and Brad vs Philips
- Lume Cube vs Philips
- GE Lighting vs Philips
- Philips vs Sage
- Philips vs Water-to-Go
- Agfa HealthCare vs Philips
- Philips vs Remote
- Front vs Philips
- Fridja vs Philips
- Aura vs Philips
- Philips vs Simple
- Nicefeel vs Philips
- Brushmo vs Philips
- Philips vs Spring
- Advance vs Philips
How has branded search demand for Philips changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1M to 970K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam Iron brands worldwide peaked at 30.9% in December 2025 and was lowest at 24.9% in May 2026.
How did search popularity change for steam Iron brands worldwide in September 2026?
6 changes
In September 2026, Tefal gained estimated Share of Search among steam Iron brands worldwide, from 13.5% to 16%.
In September 2026, Philips lost estimated Share of Search among steam Iron brands worldwide, from 29.6% to 27.6%.
In September 2026, Bosch lost estimated Share of Search among steam Iron brands worldwide, from 5.8% to 4.8%.
In September 2026, Rowenta rose from 6th to 5th among steam Iron brands worldwide.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Philips compete?
How is Philips measured?
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips oneblade
- philips shaver
Who owns Philips?
Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.
Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.