How popular isRussell Hobbs in search?
In September 2026, there were an estimated 153K branded searches for Russell Hobbs worldwide which is down 26.5% over the last 12 months. Russell Hobbs holds 4.3% estimated Share of Search among pancake Maker brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pancake Maker brands compete with Russell Hobbs?
Share of Search by month for Ninja, Breville, Tefal, Domo, Lakeland, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Tefal | Domo | Lakeland | Russell Hobbs |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 22.6% | 16.1% | 12.4% | 12.7% | 5.8% |
| Nov 2025 | 33.2% | 26.2% | 17.7% | 7.1% | 10.9% | 4.9% |
| Dec 2025 | 33.2% | 27.8% | 15.1% | 9.3% | 9.5% | 5.1% |
| Jan 2026 | 32.8% | 25.2% | 17% | 10.7% | 9.1% | 5.2% |
| Feb 2026 | 32.6% | 22.8% | 17.2% | 11.1% | 11.4% | 5.1% |
| Mar 2026 | 31.7% | 22.3% | 16.7% | 13.2% | 10.9% | 5.2% |
| Apr 2026 | 33.2% | 23.2% | 14.1% | 13.6% | 11.3% | 4.6% |
| May 2026 | 29.6% | 23.6% | 16.9% | 13.8% | 11.5% | 4.6% |
| Jun 2026 | 33.9% | 23.9% | 14.1% | 13.9% | 9.5% | 4.6% |
| Jul 2026 | 31.2% | 28.3% | 13.1% | 12.3% | 10.2% | 4.9% |
| Aug 2026 | 33.2% | 24.5% | 13.9% | 13.1% | 10.9% | 4.4% |
| Sep 2026 | 32.1% | 24.7% | 15.7% | 12.6% | 10.5% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 1.1M | 0% | -1.1 points | |
| 2, held 2nd | 24.7% | 879K | +4.1% | +0.2 points | |
| 3, held 3rd | 15.7% | 560K | +17.2% | +1.8 points | |
| 4, held 4th | 12.6% | 450K | 0% | -0.4 points | |
| 5, held 5th | 10.5% | 375K | 0% | -0.4 points | |
| 6, held 6th | 4.3% | 153K | 0% | -0.1 points |
1.
Ninja32.1%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Breville
24.7%
Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +0.2 points.
3.
Tefal
15.7%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +1.8 points.
4.
Domo12.6%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Lakeland10.5%
Held 5th. 375K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.3%
Held 6th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Russell Hobbs and its closest rivals
Every comparison with Russell Hobbs
32 comparisons
- COSORI vs Russell Hobbs
- Instant vs Russell Hobbs
- Crockpot vs Russell Hobbs
- Cuckoo vs Russell Hobbs
- De'Longhi vs Russell Hobbs
- Domo vs Russell Hobbs
- Dyson vs Russell Hobbs
- Honeywell vs Russell Hobbs
- Lakeland vs Russell Hobbs
- MINI vs Russell Hobbs
- Russell Hobbs vs Smeg
- Russell Hobbs vs Tiger
- Russell Hobbs vs Zojirushi
- Black and Decker vs Russell Hobbs
- Bosch vs Russell Hobbs
- Breville vs Russell Hobbs
- Cuisinart vs Russell Hobbs
- Kenwood vs Russell Hobbs
- KitchenAid vs Russell Hobbs
- Ninja vs Russell Hobbs
- Nisbets vs Russell Hobbs
- Philips vs Russell Hobbs
- Rowenta vs Russell Hobbs
- Russell Hobbs vs Tefal
- Russell Hobbs vs Thermomix
- Russell Hobbs vs Sunbeam
- Dreo vs Russell Hobbs
- Dimplex vs Russell Hobbs
- Russell Hobbs vs Vornado
- Dualit vs Russell Hobbs
- CHI vs Russell Hobbs
- Russell Hobbs vs Tower
How has branded search demand for Russell Hobbs changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 208K to 153K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among pancake Maker brands worldwide decreased from 5.8% to 4.3%.
How did search popularity change for pancake Maker brands worldwide in September 2026?
4 changes
In September 2026, Tefal gained estimated Share of Search among pancake Maker brands worldwide, from 13.9% to 15.7%.
In September 2026, Ninja lost estimated Share of Search among pancake Maker brands worldwide, from 33.2% to 32.1%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Estimated monthly branded searches for Lakeland worldwide fell 18.5% over 12 measured months, from 460K to 375K in September 2026.
Where does Russell Hobbs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heaters | 4th of 6 | 1.5% | Show ranking |
| Small kitchen appliance brands | 8th of 9 | 2.1% | Show ranking |
| Rice cooker brands | 5th of 5 | 2.7% | Show ranking |
| Chip Fryer brands | 6th of 7 | 2.8% | Show ranking |
| Air fryer brands | 7th of 8 | 3.3% | Show ranking |
| Electric kettle brands | 5th of 5 | 3.5% | Show ranking |
| Pancake Maker brands | 6th of 6 | 4.3% | Shown above |
| Steam Iron brands | 7th of 8 | 4.4% | Show ranking |
| Toaster brands | 4th of 5 | 4.8% | Show ranking |
| Crepe Maker brands | 5th of 6 | 5.6% | Show ranking |
| Slow cooker brands | 4th of 5 | 5.7% | Show ranking |
How is Russell Hobbs measured?
Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- russell hobbs
- russell hobbs irons
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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Is Russell Hobbs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.