Ninja vs Russell Hobbs:Which is searched more?
In September 2026, Ninja had more branded searches than Russell Hobbs among pancake maker brands worldwide. Ninja was estimated to have 1.1M branded searches compared to Russell Hobbs’ 153K, and held a 35.6% Share of Search versus Russell Hobbs’ 4.8%. These are worldwide searches for English-language branded terms.
Follow Ninja vs Russell Hobbs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ninja or Russell Hobbs?
Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Tefal | Domo | Russell Hobbs | Lakeland |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 25.6% | 18.3% | 14.1% | 6.5% | 1.3% |
| Nov 2025 | 36.9% | 29% | 19.6% | 7.9% | 5.5% | 1.1% |
| Dec 2025 | 36.4% | 30.5% | 16.6% | 10.2% | 5.6% | 0.75% |
| Jan 2026 | 35.8% | 27.5% | 18.6% | 11.7% | 5.7% | 0.8% |
| Feb 2026 | 36.5% | 25.5% | 19.2% | 12.4% | 5.7% | 0.64% |
| Mar 2026 | 35.4% | 25% | 18.7% | 14.7% | 5.8% | 0.41% |
| Apr 2026 | 37.3% | 26.1% | 15.9% | 15.3% | 5.1% | 0.38% |
| May 2026 | 33.4% | 26.5% | 19% | 15.6% | 5.2% | 0.32% |
| Jun 2026 | 37.4% | 26.3% | 15.6% | 15.3% | 5.1% | 0.3% |
| Jul 2026 | 34.7% | 31.4% | 14.5% | 13.6% | 5.5% | 0.3% |
| Aug 2026 | 37.1% | 27.4% | 15.5% | 14.6% | 5% | 0.42% |
| Sep 2026 | 35.6% | 27.4% | 17.5% | 14% | 4.8% | 0.67% |
How has the Ninja and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake maker brands worldwide moved from 34.3% to 35.6%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among pancake maker brands worldwide moved from 6.5% to 4.8%, and its estimated monthly branded searches moved from 208K to 153K.
How did search popularity change for pancake maker brands worldwide in September 2026?
2 changes
In September 2026, Ninja lost estimated Share of Search among pancake maker brands worldwide, from 37.1% to 35.6%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Other head-to-heads among pancake maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
3 branded search terms
- air fryer ninja
- ninja air fryer
- ninja kitchen
Russell Hobbs
5 branded search terms
- russell hobbs
- russell hobbs irons
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.