Brandwave

Domo vs Ninja:Which is searched more?

In September 2026, Ninja had more branded searches than Domo among pancake maker brands worldwide. Ninja was estimated to have 1.1M branded searches compared to Domo’s 450K, and held a 35.6% Share of Search versus Domo’s 14%. These are worldwide searches for English-language branded terms.

Share of Search among pancake maker brands worldwide in September 2026Which is more popular in search, Domo or Ninja?
Domo14%450K searches
vs
Ninja35.6%1.1M searches

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Which is more popular in search, Domo or Ninja?

Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Domo and Ninja among pancake maker brands worldwide, by month

Share of Search by month for Ninja, Domo. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleTefalDomoRussell HobbsLakeland
Oct 202534.3%25.6%18.3%14.1%6.5%1.3%
Nov 202536.9%29%19.6%7.9%5.5%1.1%
Dec 202536.4%30.5%16.6%10.2%5.6%0.75%
Jan 202635.8%27.5%18.6%11.7%5.7%0.8%
Feb 202636.5%25.5%19.2%12.4%5.7%0.64%
Mar 202635.4%25%18.7%14.7%5.8%0.41%
Apr 202637.3%26.1%15.9%15.3%5.1%0.38%
May 202633.4%26.5%19%15.6%5.2%0.32%
Jun 202637.4%26.3%15.6%15.3%5.1%0.3%
Jul 202634.7%31.4%14.5%13.6%5.5%0.3%
Aug 202637.1%27.4%15.5%14.6%5%0.42%
Sep 202635.6%27.4%17.5%14%4.8%0.67%

How has the Domo and Ninja comparison changed over the last 12 months?

  • Ninja was ahead of Domo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Domo’s estimated Share of Search among pancake maker brands worldwide moved from 14.1% to 14%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake maker brands worldwide moved from 34.3% to 35.6%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for pancake maker brands worldwide in September 2026?

  1. In September 2026, Ninja lost estimated Share of Search among pancake maker brands worldwide, from 37.1% to 35.6%.

  2. In September 2026, Domo lost estimated Share of Search among pancake maker brands worldwide, from 14.6% to 14%.

Other head-to-heads among pancake maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Domo’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domo

1 branded search term

  • domo

Ninja

3 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen

How the Brand Demand Index is measured

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