Brandwave

How popular isDomo in search?

In September 2026, there were an estimated 450K branded searches for Domo worldwide which held steady over the last 12 months. Domo holds 21.5% estimated Share of Search among pancake maker brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja39.3%
  2. Tefal26.7%
  3. Domo21.5%
  4. Breville7.9%
  5. Russell Hobbs4.3%
  6. Lakeland0.32%
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Which pancake maker brands compete with Domo?

Domo against pancake maker brands worldwide, by month

Share of Search by month for Ninja, Tefal, Domo, Breville, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaTefalDomoBrevilleRussell HobbsLakeland
Oct 202538.5%27.3%21.1%6.3%6.3%0.46%
Nov 202541.6%31.3%12.6%8.4%5.6%0.5%
Dec 202543.2%26%15.9%8.7%5.8%0.43%
Jan 202640.4%28.9%18.2%6.7%5.5%0.49%
Feb 202640.8%28.3%18.2%6.7%5.5%0.49%
Mar 202639.3%27.2%21.5%6.4%5.2%0.31%
Apr 202641.7%23.7%22.8%6.8%4.6%0.33%
May 202635.4%28.9%23.6%7.1%4.8%0.28%
Jun 202641.9%23.3%22.9%6.9%4.6%0.28%
Jul 202640.5%23.5%22.1%8.1%5.4%0.32%
Aug 202641.5%24.1%22.7%6.8%4.6%0.33%
Sep 202639.3%26.7%21.5%7.9%4.3%0.32%

  1. 1.Ninja

    39.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Tefal

    26.7%

    Held 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +2.6 points.

  3. 3.Domo

    21.5%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Breville

    7.9%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.Russell Hobbs

    4.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Lakeland

    0.32%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Domo and its closest rivals

Every comparison with Domo

How has branded search demand for Domo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Domo worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Domo’s estimated Share of Search among pancake maker brands worldwide peaked at 23.6% in May 2026 and was lowest at 12.6% in November 2025.

How did search popularity change for pancake maker brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among pancake maker brands worldwide, from 24.1% to 26.7%.

  2. In September 2026, Breville gained estimated Share of Search among pancake maker brands worldwide, from 6.8% to 7.9%.

  3. In September 2026, Ninja lost estimated Share of Search among pancake maker brands worldwide, from 41.5% to 39.3%.

  4. In September 2026, Domo lost estimated Share of Search among pancake maker brands worldwide, from 22.7% to 21.5%.

  5. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

Where does Domo compete?

Domo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Business intelligence tools4th of 711.2%Show ranking
Pancake maker brands3rd of 621.5%Shown above
Data visualisation platforms3rd of 525.5%Show ranking

How is Domo measured?

Brandwave collects information about searches that people make online using Domo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • domo

Do you work for Domo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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