Brandwave

Domo vs Tefal:Which is searched more?

In September 2026, Tefal had more branded searches than Domo among pancake Maker brands worldwide. Tefal was estimated to have 560K branded searches compared to Domo’s 450K, and held a 15.7% Share of Search versus Domo’s 12.6%. These are worldwide searches for English-language branded terms.

Share of Search among pancake Maker brands worldwide in September 2026Which is more popular in search, Domo or Tefal?
Domo12.6%450K searches
vs
Tefal15.7%560K searches

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Which is more popular in search, Domo or Tefal?

Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Domo and Tefal among pancake Maker brands worldwide, by month

Share of Search by month for Tefal, Domo. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleTefalDomoLakelandRussell Hobbs
Oct 202530.3%22.6%16.1%12.4%12.7%5.8%
Nov 202533.2%26.2%17.7%7.1%10.9%4.9%
Dec 202533.2%27.8%15.1%9.3%9.5%5.1%
Jan 202632.8%25.2%17%10.7%9.1%5.2%
Feb 202632.6%22.8%17.2%11.1%11.4%5.1%
Mar 202631.7%22.3%16.7%13.2%10.9%5.2%
Apr 202633.2%23.2%14.1%13.6%11.3%4.6%
May 202629.6%23.6%16.9%13.8%11.5%4.6%
Jun 202633.9%23.9%14.1%13.9%9.5%4.6%
Jul 202631.2%28.3%13.1%12.3%10.2%4.9%
Aug 202633.2%24.5%13.9%13.1%10.9%4.4%
Sep 202632.1%24.7%15.7%12.6%10.5%4.3%

How has the Domo and Tefal comparison changed over the last 12 months?

  • Tefal was ahead of Domo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Domo’s estimated Share of Search among pancake Maker brands worldwide moved from 12.4% to 12.6%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among pancake Maker brands worldwide moved from 16.1% to 15.7%, and its estimated monthly branded searches moved from 585K to 560K.

How did search popularity change for pancake Maker brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among pancake Maker brands worldwide, from 13.9% to 15.7%.

Other head-to-heads among pancake Maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Domo’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domo

1 branded search term

  • domo

Tefal

3 branded search terms

  • tefal
  • tefal air fryer
  • tefal ingenio

How the Brand Demand Index is measured

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