Lakeland vs Ninja:Which is searched more?
In September 2026, Ninja had more branded searches than Lakeland among pancake maker brands worldwide. Ninja was estimated to have 1.4M branded searches compared to Lakeland’s 21.5K, and held a 40.2% Share of Search versus Lakeland’s 0.62%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lakeland or Ninja?
Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Tefal | Domo | Russell Hobbs | Lakeland |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.5% | 17.5% | 13.5% | 6.2% | 1.2% |
| Nov 2025 | 40% | 27.6% | 18.7% | 7.5% | 5.2% | 1% |
| Dec 2025 | 39.6% | 28.9% | 15.8% | 9.7% | 5.3% | 0.71% |
| Jan 2026 | 38.6% | 26.3% | 17.8% | 11.2% | 5.4% | 0.77% |
| Feb 2026 | 39% | 24.5% | 18.5% | 11.9% | 5.5% | 0.61% |
| Mar 2026 | 37.6% | 24.1% | 18% | 14.2% | 5.6% | 0.4% |
| Apr 2026 | 39.4% | 25.2% | 15.3% | 14.8% | 4.9% | 0.37% |
| May 2026 | 35.5% | 25.7% | 18.4% | 15.1% | 5% | 0.31% |
| Jun 2026 | 39.3% | 25.5% | 15.1% | 14.8% | 5% | 0.29% |
| Jul 2026 | 37.1% | 30.3% | 14% | 13.1% | 5.3% | 0.29% |
| Aug 2026 | 39.9% | 26.2% | 14.8% | 14% | 4.8% | 0.4% |
| Sep 2026 | 40.2% | 25.5% | 16.2% | 13% | 4.4% | 0.62% |
How has the Lakeland and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake maker brands worldwide moved from 1.2% to 0.62%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake maker brands worldwide moved from 37% to 40.2%, and its estimated monthly branded searches moved from 1.2M to 1.4M.
How did search popularity change for pancake maker brands worldwide in September 2026?
2 changes
Other head-to-heads among pancake maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Lakeland’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lakeland
5 branded search terms
- lakeland clothes
- lakeland clothes airer
- lakeland heated airer
- lakeland heated throw
- lakeland uk
Ninja
14 branded search terms
- air fryer ninja
- ninja air fryer
- ninja crock pot
- ninja egg poacher
- ninja frying pan
- ninja griddle pan
- ninja grill pan
- ninja kitchen
- ninja knife set
- ninja mini chopper
- ninja multi cooker
- ninja pots and pans
- ninja smoker grill
- ninja soda

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