Brandwave

Lakeland vs Ninja:Which is searched more?

In September 2026, Ninja had more branded searches than Lakeland among pancake maker brands worldwide. Ninja was estimated to have 1.4M branded searches compared to Lakeland’s 21.5K, and held a 40.2% Share of Search versus Lakeland’s 0.62%. These are worldwide searches for English-language branded terms.

Share of Search among pancake maker brands worldwide in September 2026Which is more popular in search, Lakeland or Ninja?
Lakeland0.62%21.5K searches
vs
Ninja40.2%1.4M searches

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Which is more popular in search, Lakeland or Ninja?

Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lakeland and Ninja among pancake maker brands worldwide, by month

Share of Search by month for Ninja, Lakeland. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleTefalDomoRussell HobbsLakeland
Oct 202537%24.5%17.5%13.5%6.2%1.2%
Nov 202540%27.6%18.7%7.5%5.2%1%
Dec 202539.6%28.9%15.8%9.7%5.3%0.71%
Jan 202638.6%26.3%17.8%11.2%5.4%0.77%
Feb 202639%24.5%18.5%11.9%5.5%0.61%
Mar 202637.6%24.1%18%14.2%5.6%0.4%
Apr 202639.4%25.2%15.3%14.8%4.9%0.37%
May 202635.5%25.7%18.4%15.1%5%0.31%
Jun 202639.3%25.5%15.1%14.8%5%0.29%
Jul 202637.1%30.3%14%13.1%5.3%0.29%
Aug 202639.9%26.2%14.8%14%4.8%0.4%
Sep 202640.2%25.5%16.2%13%4.4%0.62%

How has the Lakeland and Ninja comparison changed over the last 12 months?

  • Ninja was ahead of Lakeland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake maker brands worldwide moved from 1.2% to 0.62%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake maker brands worldwide moved from 37% to 40.2%, and its estimated monthly branded searches moved from 1.2M to 1.4M.

How did search popularity change for pancake maker brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ninja worldwide rose 12.7% over 12 measured months, from 1.2M to 1.4M in September 2026.

  2. Estimated monthly branded searches for Lakeland worldwide fell 48.1% over 12 measured months, from 41.5K to 21.5K in September 2026.

Other head-to-heads among pancake maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Lakeland’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lakeland

5 branded search terms

  • lakeland clothes
  • lakeland clothes airer
  • lakeland heated airer
  • lakeland heated throw
  • lakeland uk

Ninja

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

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