Brandwave

Pancake Maker brands:Which are searched most?

In September 2026, Ninja was the most searched among pancake Maker brands worldwide, with an estimated 1.1M branded searches and 32.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja32.1%
  2. Breville24.7%
  3. Tefal15.7%
  4. Domo12.6%
  5. Lakeland10.5%
  6. Russell Hobbs4.3%

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Share of SearchLeaderboard

Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pancake Maker brands worldwide, by month

Share of Search by month for Ninja, Breville, Tefal, Domo, Lakeland, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleTefalDomoLakelandRussell Hobbs
Oct 202530.3%22.6%16.1%12.4%12.7%5.8%
Nov 202533.2%26.2%17.7%7.1%10.9%4.9%
Dec 202533.2%27.8%15.1%9.3%9.5%5.1%
Jan 202632.8%25.2%17%10.7%9.1%5.2%
Feb 202632.6%22.8%17.2%11.1%11.4%5.1%
Mar 202631.7%22.3%16.7%13.2%10.9%5.2%
Apr 202633.2%23.2%14.1%13.6%11.3%4.6%
May 202629.6%23.6%16.9%13.8%11.5%4.6%
Jun 202633.9%23.9%14.1%13.9%9.5%4.6%
Jul 202631.2%28.3%13.1%12.3%10.2%4.9%
Aug 202633.2%24.5%13.9%13.1%10.9%4.4%
Sep 202632.1%24.7%15.7%12.6%10.5%4.3%

This month’s ranking, September 2026

  1. 1.Ninja

    32.1%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Breville

    24.7%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +0.2 points.

  3. 3.Tefal

    15.7%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +1.8 points.

  4. 4.Domo

    12.6%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Lakeland

    10.5%

    Held 5th. 375K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Russell Hobbs

    4.3%

    Held 6th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pancake Maker brands worldwide?

In September 2026, Ninja was the most searched among pancake Maker brands worldwide, with an estimated 1.1M branded searches and 32.1% estimated Share of Search within this set. Breville is in 2nd place, 7.4 percentage points behind at 24.7% Share of Search.

Global pancake Maker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ninja30.3% → 32.1%33.9%Jun 202629.6%May 20261st
Breville22.6% → 24.7%28.3%Jul 202622.3%Mar 20262nd
Tefal16.1% → 15.7%17.7%Nov 202513.1%Jul 20263rd
Domo12.4% → 12.6%13.9%Jun 20267.1%Nov 20255th → 4th
Lakeland12.7% → 10.5%12.7%Oct 20259.1%Jan 20264th → 5th
Russell Hobbs5.8% → 4.3%5.8%Oct 20254.3%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake Maker brands worldwide increased from 30.3% to 32.1%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among pancake Maker brands worldwide increased from 22.6% to 24.7%.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake Maker brands worldwide decreased from 12.7% to 10.5%.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among pancake Maker brands worldwide decreased from 5.8% to 4.3%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among pancake Maker brands worldwide peaked at 33.9% in June 2026 and was lowest at 29.6% in May 2026.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among pancake Maker brands worldwide peaked at 28.3% in July 2026 and was lowest at 22.3% in March 2026.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among pancake Maker brands worldwide peaked at 17.7% in November 2025 and was lowest at 13.1% in July 2026.
  • Across the 12 months ending September 2026, Domo’s estimated Share of Search among pancake Maker brands worldwide peaked at 13.9% in June 2026 and was lowest at 7.1% in November 2025.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake Maker brands worldwide peaked at 12.7% in October 2025 and was lowest at 9.1% in January 2026.
  • Across the 12 months ending September 2026, Domo rose from 5th to 4th among pancake Maker brands worldwide.
  • Across the 12 months ending September 2026, Lakeland fell from 4th to 5th among pancake Maker brands worldwide.
  • Across the 12 months ending September 2026, Tefal held steady: its estimated Share of Search among pancake Maker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for pancake Maker brands worldwide in September 2026?

  1. In September 2026, Tefal gained estimated Share of Search among pancake Maker brands worldwide, from 13.9% to 15.7%.

  2. In September 2026, Ninja lost estimated Share of Search among pancake Maker brands worldwide, from 33.2% to 32.1%.

  3. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

  4. Estimated monthly branded searches for Lakeland worldwide fell 18.5% over 12 measured months, from 460K to 375K in September 2026.

How the Brand Demand Index is measured

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