Brandwave

Domo vs Lakeland:Which is searched more?

In September 2026, Domo had more branded searches than Lakeland among pancake maker brands worldwide. Domo was estimated to have 450K branded searches compared to Lakeland’s 21.5K, and held a 14% Share of Search versus Lakeland’s 0.67%. These are worldwide searches for English-language branded terms.

Share of Search among pancake maker brands worldwide in September 2026Which is more popular in search, Domo or Lakeland?
Domo14%450K searches
vs
Lakeland0.67%21.5K searches

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Which is more popular in search, Domo or Lakeland?

Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Domo and Lakeland among pancake maker brands worldwide, by month

Share of Search by month for Domo, Lakeland. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleTefalDomoRussell HobbsLakeland
Oct 202534.3%25.6%18.3%14.1%6.5%1.3%
Nov 202536.9%29%19.6%7.9%5.5%1.1%
Dec 202536.4%30.5%16.6%10.2%5.6%0.75%
Jan 202635.8%27.5%18.6%11.7%5.7%0.8%
Feb 202636.5%25.5%19.2%12.4%5.7%0.64%
Mar 202635.4%25%18.7%14.7%5.8%0.41%
Apr 202637.3%26.1%15.9%15.3%5.1%0.38%
May 202633.4%26.5%19%15.6%5.2%0.32%
Jun 202637.4%26.3%15.6%15.3%5.1%0.3%
Jul 202634.7%31.4%14.5%13.6%5.5%0.3%
Aug 202637.1%27.4%15.5%14.6%5%0.42%
Sep 202635.6%27.4%17.5%14%4.8%0.67%

How has the Domo and Lakeland comparison changed over the last 12 months?

  • Domo was ahead of Lakeland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Domo’s estimated Share of Search among pancake maker brands worldwide moved from 14.1% to 14%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake maker brands worldwide moved from 1.3% to 0.67%, and its estimated monthly branded searches moved from 41.5K to 21.5K.

How did search popularity change for pancake maker brands worldwide in September 2026?

  1. In September 2026, Domo lost estimated Share of Search among pancake maker brands worldwide, from 14.6% to 14%.

  2. Estimated monthly branded searches for Lakeland worldwide fell 48.1% over 12 measured months, from 41.5K to 21.5K in September 2026.

Other head-to-heads among pancake maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Domo’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domo

1 branded search term

  • domo

Lakeland

5 branded search terms

  • lakeland clothes
  • lakeland clothes airer
  • lakeland heated airer
  • lakeland heated throw
  • lakeland uk

How the Brand Demand Index is measured

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