Brandwave

Domo vs Looker:Which is more popular by branded search?

In August 2026, Domo had more branded searches than Looker among business intelligence tools worldwide. Domo was estimated to have 450K branded searches compared to Looker’s 93.6K, and held a 15.1% Share of Search versus Looker’s 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among business intelligence tools worldwide in August 2026Which is more popular in search, Domo or Looker?
Domo15.1%450K searches
vs
Looker3.1%93.6K searches

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Which is more popular in search, Domo or Looker?

Compare the business intelligence tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Domo and Looker among business intelligence tools worldwide, by month

Share of Search by month for Domo, Looker. The figures are in the table below the chart.

View monthly share of search table
MonthPower BIDomoMetabaseLookerQlikTableau
Oct 202576.9%12.6%3.1%3.9%3.1%0.34%
Nov 202579.8%10.7%3.2%3.3%2.6%0.35%
Dec 202574.3%14.9%3.7%3.7%3%0.33%
Jan 202678%12.8%3.2%3.2%2.6%0.28%
Feb 202679.8%10.7%3.2%3.3%2.6%0.29%
Mar 202676.8%12.6%3.8%3.9%2.5%0.34%
Apr 202677.9%12.8%3.2%3.2%2.6%0.28%
May 202678%12.8%3.2%3.2%2.6%0.23%
Jun 202674.8%15%3.7%3.1%3%0.27%
Jul 202677.4%12.7%3.8%3.2%2.6%0.28%
Aug 202675.3%15.1%3.7%3.1%2.5%0.27%
Sep 2026——————

How has the Domo and Looker comparison changed over the last 12 months?

  • Domo was ahead of Looker in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Domo’s estimated Share of Search among business intelligence tools worldwide moved from 12.6% to 15.1%, and its estimated monthly branded searches held steady at 450K.
  • Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence tools worldwide moved from 3.9% to 3.1%, and its estimated monthly branded searches moved from 138K to 93.6K.

How did search popularity change for business intelligence tools worldwide in August 2026?

  1. In August 2026, Domo gained estimated Share of Search among business intelligence tools worldwide, from 12.7% to 15.1%.

  2. Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Domo’s and Looker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domo

1 branded search term

  • domo

Looker

4 branded search terms

  • looker
  • looker app
  • looker business intelligence
  • looker software

How the Brand Demand Index is measured

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