Brandwave

Business intelligence tools:Which brands are most popular in search?

In August 2026, Power BI was the most searched among business intelligence tools worldwide, with an estimated 2.2M branded searches and 75.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Power BI75.3%
  2. Domo15.1%
  3. Metabase3.7%
  4. Looker3.1%
  5. Qlik2.5%
  6. Tableau0.27%

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Share of SearchLeaderboard

Compare the business intelligence tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among business intelligence tools worldwide, by month

Share of Search by month for Power BI, Domo, Metabase, Looker, Qlik. The figures are in the table below the chart.

View monthly share of search table
MonthPower BIDomoMetabaseLookerQlikTableau
Oct 202576.9%12.6%3.1%3.9%3.1%0.34%
Nov 202579.8%10.7%3.2%3.3%2.6%0.35%
Dec 202574.3%14.9%3.7%3.7%3%0.33%
Jan 202678%12.8%3.2%3.2%2.6%0.28%
Feb 202679.8%10.7%3.2%3.3%2.6%0.29%
Mar 202676.8%12.6%3.8%3.9%2.5%0.34%
Apr 202677.9%12.8%3.2%3.2%2.6%0.28%
May 202678%12.8%3.2%3.2%2.6%0.23%
Jun 202674.8%15%3.7%3.1%3%0.27%
Jul 202677.4%12.7%3.8%3.2%2.6%0.28%
Aug 202675.3%15.1%3.7%3.1%2.5%0.27%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Power BI

    75.3%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Domo

    15.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  3. 3.Metabase

    3.7%

    Held 3rd. 111K estimated branded searches, +0.2% vs prior month. Share -0.1 points.

  4. 4.Looker

    3.1%

    Held 4th. 93.6K estimated branded searches, -0.45% vs prior month. Share -0.1 points.

  5. 5.Qlik

    2.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Tableau

    0.27%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among business intelligence tools worldwide?

In August 2026, Power BI was the most searched among business intelligence tools worldwide, with an estimated 2.2M branded searches and 75.3% estimated Share of Search within this set. Domo is in 2nd place, 60.1 percentage points behind at 15.1% Share of Search.

Global business intelligence tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Power BI76.9% → 75.3%79.8%Feb 202674.3%Dec 20251st
Domo12.6% → 15.1%15.1%Aug 202610.7%Nov 20252nd
Metabase3.1% → 3.7%3.8%Jul 20263.1%Oct 20254th → 3rd
Looker3.9% → 3.1%3.9%Mar 20263.1%Jun 20263rd → 4th
Qlik3.1% → 2.5%3.1%Oct 20252.5%Aug 20265th
Tableau0.34% → 0.27%0.35%Nov 20250.23%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide decreased from 76.9% to 75.3%.
  • Across the 11 months ending August 2026, Domo’s estimated Share of Search among business intelligence tools worldwide increased from 12.6% to 15.1%.
  • Across the 11 months ending August 2026, Metabase’s estimated Share of Search among business intelligence tools worldwide increased from 3.1% to 3.7%.
  • Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence tools worldwide decreased from 3.9% to 3.1%.
  • Across the 11 months ending August 2026, Qlik’s estimated Share of Search among business intelligence tools worldwide decreased from 3.1% to 2.5%.
  • Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide peaked at 79.8% in February 2026 and was lowest at 74.3% in December 2025.
  • Across the 11 months ending August 2026, Domo’s estimated Share of Search among business intelligence tools worldwide peaked at 15.1% in August 2026 and was lowest at 10.7% in November 2025.
  • Across the 11 months ending August 2026, Metabase rose from 4th to 3rd among business intelligence tools worldwide.
  • Across the 11 months ending August 2026, Looker fell from 3rd to 4th among business intelligence tools worldwide.
  • Across the 11 months ending August 2026, Tableau held steady: its estimated Share of Search among business intelligence tools worldwide moved less than 0.5 percentage points.

How did search popularity change for business intelligence tools worldwide in August 2026?

  1. In August 2026, Domo gained estimated Share of Search among business intelligence tools worldwide, from 12.7% to 15.1%.

  2. In August 2026, Power BI lost estimated Share of Search among business intelligence tools worldwide, from 77.4% to 75.3%.

  3. Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Qlik worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

  5. Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

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