How popular isPower BI in search?
In August 2026, there were an estimated 2.2M branded searches for Power BI worldwide which is down 18.2% over the last 11 months. Power BI holds 75.3% estimated Share of Search among business intelligence tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which business intelligence tools compete with Power BI?
Share of Search by month for Power BI, Domo, Metabase, Looker, Qlik. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | Domo | Metabase | Looker | Qlik | Tableau |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 12.6% | 3.1% | 3.9% | 3.1% | 0.34% |
| Nov 2025 | 79.8% | 10.7% | 3.2% | 3.3% | 2.6% | 0.35% |
| Dec 2025 | 74.3% | 14.9% | 3.7% | 3.7% | 3% | 0.33% |
| Jan 2026 | 78% | 12.8% | 3.2% | 3.2% | 2.6% | 0.28% |
| Feb 2026 | 79.8% | 10.7% | 3.2% | 3.3% | 2.6% | 0.29% |
| Mar 2026 | 76.8% | 12.6% | 3.8% | 3.9% | 2.5% | 0.34% |
| Apr 2026 | 77.9% | 12.8% | 3.2% | 3.2% | 2.6% | 0.28% |
| May 2026 | 78% | 12.8% | 3.2% | 3.2% | 2.6% | 0.23% |
| Jun 2026 | 74.8% | 15% | 3.7% | 3.1% | 3% | 0.27% |
| Jul 2026 | 77.4% | 12.7% | 3.8% | 3.2% | 2.6% | 0.28% |
| Aug 2026 | 75.3% | 15.1% | 3.7% | 3.1% | 2.5% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.3% | 2.2M | 0% | -2.1 points | |
| 2, held 2nd | 15.1% | 450K | +22.3% | +2.4 points | |
| 3, held 3rd | 3.7% | 111K | +0.2% | -0.1 points | |
| 4, held 4th | 3.1% | 93.6K | -0.45% | -0.1 points | |
| 5, held 5th | 2.5% | 74K | 0% | -0.1 points | |
| 6, held 6th | 0.27% | 8.1K | 0% | 0 points |
1.
Power BI75.3%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -2.1 points.
2.
Domo15.1%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
3.
Metabase3.7%
Held 3rd. 111K estimated branded searches, +0.2% vs prior month. Share -0.1 points.
4.
Looker3.1%
Held 4th. 93.6K estimated branded searches, -0.45% vs prior month. Share -0.1 points.
5.
Qlik2.5%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Tableau
0.27%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Power BI and its closest rivals
How has branded search demand for Power BI changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Power BI worldwide fell from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide decreased from 76.9% to 75.3%.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide peaked at 79.8% in February 2026 and was lowest at 74.3% in December 2025.
How did search popularity change for business intelligence tools worldwide in August 2026?
5 changes
In August 2026, Domo gained estimated Share of Search among business intelligence tools worldwide, from 12.7% to 15.1%.
In August 2026, Power BI lost estimated Share of Search among business intelligence tools worldwide, from 77.4% to 75.3%.
Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Estimated monthly branded searches for Qlik worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.
Where does Power BI compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Business intelligence platforms | 2nd of 8 | 42.8% | Show ranking |
| Business intelligence tools | 1st of 6 | 75.3% | Shown above |
How is Power BI measured?
Brandwave collects information about searches that people make online using Power BI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- power bi
Who owns Power BI?
Power BI is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
Microsoft 365, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, SharePoint and 
Xbox, owned by the same company, worldwide.
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Is Power BI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.