Looker vs Power BI:Which is more popular by branded search?
In August 2026, Power BI had more branded searches than Looker among business intelligence tools worldwide. Power BI was estimated to have 2.2M branded searches compared to Looker’s 93.6K, and held a 75.3% Share of Search versus Looker’s 3.1%. These are worldwide searches for English-language branded terms.
Follow Looker vs Power BI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Looker or Power BI?
Compare the business intelligence tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Power BI, Looker. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | Domo | Metabase | Looker | Qlik | Tableau |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 12.6% | 3.1% | 3.9% | 3.1% | 0.34% |
| Nov 2025 | 79.8% | 10.7% | 3.2% | 3.3% | 2.6% | 0.35% |
| Dec 2025 | 74.3% | 14.9% | 3.7% | 3.7% | 3% | 0.33% |
| Jan 2026 | 78% | 12.8% | 3.2% | 3.2% | 2.6% | 0.28% |
| Feb 2026 | 79.8% | 10.7% | 3.2% | 3.3% | 2.6% | 0.29% |
| Mar 2026 | 76.8% | 12.6% | 3.8% | 3.9% | 2.5% | 0.34% |
| Apr 2026 | 77.9% | 12.8% | 3.2% | 3.2% | 2.6% | 0.28% |
| May 2026 | 78% | 12.8% | 3.2% | 3.2% | 2.6% | 0.23% |
| Jun 2026 | 74.8% | 15% | 3.7% | 3.1% | 3% | 0.27% |
| Jul 2026 | 77.4% | 12.7% | 3.8% | 3.2% | 2.6% | 0.28% |
| Aug 2026 | 75.3% | 15.1% | 3.7% | 3.1% | 2.5% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Looker and Power BI comparison changed over the last 12 months?
3 findings
- Power BI was ahead of Looker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence tools worldwide moved from 3.9% to 3.1%, and its estimated monthly branded searches moved from 138K to 93.6K.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide moved from 76.9% to 75.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for business intelligence tools worldwide in August 2026?
2 changes
In August 2026, Power BI lost estimated Share of Search among business intelligence tools worldwide, from 77.4% to 75.3%.
Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Looker’s and Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.