How popular isLooker in search?

In August 2026, there were an estimated 93.6K branded searches for Looker worldwide which is down 32.4% over the last 11 months. Looker holds 3.1% estimated Share of Search among business intelligence tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which business intelligence tools compete with Looker?

Looker against business intelligence tools worldwide, by month

Month	Power BI	Domo	Metabase	Looker	Qlik	Tableau
Oct 2025	76.9%	12.6%	3.1%	3.9%	3.1%	0.34%
Nov 2025	79.8%	10.7%	3.2%	3.3%	2.6%	0.35%
Dec 2025	74.3%	14.9%	3.7%	3.7%	3%	0.33%
Jan 2026	78%	12.8%	3.2%	3.2%	2.6%	0.28%
Feb 2026	79.8%	10.7%	3.2%	3.3%	2.6%	0.29%
Mar 2026	76.8%	12.6%	3.8%	3.9%	2.5%	0.34%
Apr 2026	77.9%	12.8%	3.2%	3.2%	2.6%	0.28%
May 2026	78%	12.8%	3.2%	3.2%	2.6%	0.23%
Jun 2026	74.8%	15%	3.7%	3.1%	3%	0.27%
Jul 2026	77.4%	12.7%	3.8%	3.2%	2.6%	0.28%
Aug 2026	75.3%	15.1%	3.7%	3.1%	2.5%	0.27%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Power BI Microsoft	75.3%	2.2M	0%	-2.1 points
2, held 2nd	Domo	15.1%	450K	+22.3%	+2.4 points
3, held 3rd	Metabase	3.7%	111K	+0.2%	-0.1 points
4, held 4th	Looker Google	3.1%	93.6K	-0.45%	-0.1 points
5, held 5th	Qlik	2.5%	74K	0%	-0.1 points
6, held 6th	Tableau	0.27%	8.1K	0%	0 points

1.Power BI
75.3%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -2.1 points.
2.Domo
15.1%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
3.Metabase
3.7%
Held 3rd. 111K estimated branded searches, +0.2% vs prior month. Share -0.1 points.
4.Looker
3.1%
Held 4th. 93.6K estimated branded searches, -0.45% vs prior month. Share -0.1 points.
5.Qlik
2.5%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Tableau
0.27%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Looker and its closest rivals

How has branded search demand for Looker changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Looker worldwide fell from 138K to 93.6K.
Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence tools worldwide decreased from 3.9% to 3.1%.
Across the 11 months ending August 2026, Looker fell from 3rd to 4th among business intelligence tools worldwide.

How did search popularity change for business intelligence tools worldwide in August 2026?

5 changes

In August 2026, Domo gained estimated Share of Search among business intelligence tools worldwide, from 12.7% to 15.1%.
In August 2026, Power BI lost estimated Share of Search among business intelligence tools worldwide, from 77.4% to 75.3%.
Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Estimated monthly branded searches for Qlik worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

Where does Looker compete?

Looker is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Business intelligence platforms	4th of 8	1.8%	Show ranking
Business intelligence tools	4th of 6	3.1%	Shown above
Embedded analytics platforms	2nd of 5	45.4%	Show ranking

How is Looker measured?

Brandwave collects information about searches that people make online using Looker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms