How popular isLooker in search?

Q: Who owns Looker?

Looker is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide.

In August 2026, there were an estimated 93.6K branded searches for Looker worldwide which is down 32.4% over the last 11 months. Looker holds 45.4% estimated Share of Search among embedded analytics platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which embedded analytics platforms compete with Looker?

Looker against embedded analytics platforms worldwide, by month

Month	Metabase	Looker	Cube	Logi Analytics	Reveal
Oct 2025	44.3%	55.3%	0.29%	0.16%	0.02%
Nov 2025	49.3%	50.2%	0.26%	0.17%	<0.01%
Dec 2025	49.4%	50.2%	0.32%	0.14%	<0.01%
Jan 2026	49.2%	50.2%	0.39%	0.17%	<0.01%
Feb 2026	49.1%	50.4%	0.39%	0.17%	<0.01%
Mar 2026	49.2%	50.2%	0.47%	0.14%	<0.01%
Apr 2026	49%	50.3%	0.57%	0.14%	0.02%
May 2026	48.9%	50.3%	0.71%	0.11%	<0.01%
Jun 2026	53.6%	45.5%	0.77%	0.13%	<0.01%
Jul 2026	53.7%	45.6%	0.63%	0.13%	<0.01%
Aug 2026	53.8%	45.4%	0.63%	0.16%	<0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Metabase	53.8%	111K	+0.2%	+0.1 points
2, held 2nd	Looker Google	45.4%	93.6K	-0.45%	-0.2 points
3, held 3rd	Cube	0.63%	1.3K	0%	0 points
4, held 4th	Logi Analytics	0.16%	320	+23.1%	0 points
5, held 5th	Reveal	<0.01%	10	0%	0 points

1.Metabase
53.8%
Held 1st. 111K estimated branded searches, +0.2% vs prior month. Share +0.1 points.
2.Looker
45.4%
Held 2nd. 93.6K estimated branded searches, -0.45% vs prior month. Share -0.2 points.
3.Cube
0.63%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
4.Logi Analytics
0.16%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
5.Reveal
<0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Looker and its closest rivals

How has branded search demand for Looker changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Looker worldwide fell from 138K to 93.6K.
Across the 11 months ending August 2026, Looker’s estimated Share of Search among embedded analytics platforms worldwide decreased from 55.3% to 45.4%.
Across the 11 months ending August 2026, Looker fell from 1st to 2nd among embedded analytics platforms worldwide.

How did search popularity change for embedded analytics platforms worldwide in August 2026?

5 changes

Metabase’s estimated Share of Search among embedded analytics platforms worldwide has gained ground for 3 months in a row, from 48.9% to 53.8% in August 2026.
Estimated monthly branded searches for Cube worldwide rose 80.6% over 11 measured months, from 720 to 1.3K in August 2026.
Estimated monthly branded searches for Reveal worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.
Estimated monthly branded searches for Logi Analytics worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Looker compete?

Looker is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Business intelligence platforms	4th of 8	1.8%	Show ranking
Business intelligence tools	4th of 6	3.1%	Show ranking
Embedded analytics platforms	2nd of 5	45.4%	Shown above

How is Looker measured?

Brandwave collects information about searches that people make online using Looker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms