Looker vs Microsoft Power BI:Which is more popular by branded search?
In August 2026, Microsoft Power BI had more branded searches than Looker among business intelligence platforms worldwide. Microsoft Power BI was estimated to have 2.8M branded searches compared to Looker’s 93.6K, and held a 92.9% Share of Search versus Looker’s 3.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Looker or Microsoft Power BI?
Compare services and tools used to analyze business data and build reporting dashboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Power BI, Looker. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Power BI | Metabase | Looker | Sisense | GoodData |
|---|---|---|---|---|---|
| Oct 2025 | 92% | 3.4% | 4.2% | 0.3% | 0.14% |
| Nov 2025 | 92.8% | 3.4% | 3.4% | 0.31% | 0.11% |
| Dec 2025 | 91.4% | 4.1% | 4.1% | 0.3% | 0.11% |
| Jan 2026 | 92.8% | 3.4% | 3.4% | 0.25% | 0.11% |
| Feb 2026 | 92.8% | 3.4% | 3.5% | 0.25% | 0.11% |
| Mar 2026 | 91.5% | 4% | 4.1% | 0.24% | 0.11% |
| Apr 2026 | 92.9% | 3.3% | 3.4% | 0.2% | 0.11% |
| May 2026 | 93.1% | 3.3% | 3.4% | 0.2% | 0.09% |
| Jun 2026 | 92.6% | 3.8% | 3.2% | 0.23% | 0.1% |
| Jul 2026 | 92.9% | 3.7% | 3.1% | 0.18% | 0.08% |
| Aug 2026 | 92.9% | 3.7% | 3.1% | 0.18% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Looker and Microsoft Power BI comparison changed over the last 12 months?
3 findings
- Microsoft Power BI was ahead of Looker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence platforms worldwide moved from 4.2% to 3.1%, and its estimated monthly branded searches moved from 138K to 93.6K.
- Across the 11 months ending August 2026, Microsoft Power BI’s estimated Share of Search among business intelligence platforms worldwide moved from 92% to 92.9%, and its estimated monthly branded searches moved from 3M to 2.8M.
How did search popularity change for business intelligence platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Looker’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker
4 branded search terms
- looker
- looker app
- looker business intelligence
- looker software
Microsoft Power BI
8 branded search terms
- microsoft power bi
- microsoft power bi app
- microsoft power bi online
- microsoft power bi software
- microsoft powerbi
- microsoftpowerbi
- power bi desktop
- powerbi
Put your own brand in this comparison
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