Looker vs Luzmo:Which is more popular?
In September 2026, Looker had more branded searches than Luzmo among embedded analytics platforms worldwide. Looker had about 3,780 branded searches, while Luzmo had 1,900. Looker made up 1.9% of all embedded analytics platform searches we track, and Luzmo accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about embedded analytics platforms, Looker appeared in three of the five answers and Luzmo in two. Looker was mentioned before Luzmo in two out of three answers that named either.
Who do people search for more?
Looker, about 2 searches for every 1 for Luzmo
Who does AI mention more?
Looker, mentioned in 3 of 5 answers, Luzmo in 2
Who does AI recommend more?
Looker, named ahead of Luzmo in 2 of 3 answers
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Top embedded analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Looker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Luzmo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Looker was listed before Luzmo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Metabase1st
Sisense2nd
Sigma Computing3rd- Looker4th
Luzmo5th
Reveal6th
Cube–
Logi Analytics–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Metabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sisense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Looker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sigma Computing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Luzmo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reveal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Logi Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about embedded analytics platforms
5 answers
Asked ChatGPT
“Which embedded analytics platform should I use?”
Asked ChatGPT
“What are the best embedded analytics platforms?”
Asked ChatGPT
“What's the best embedded analytics platform for dashboards in app?”
Searched Google, AI Overview
“embedded analytics platform”
Searched Google, AI Overview
“analytics for saas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Looker or Luzmo more popular in search?
This chart shows how often people search Google for Looker and Luzmo by name. Each line represents a brand's share of searches for all eight embedded analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Looker, Luzmo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metabase | Sigma Computing | Sisense | Looker | Luzmo | Cube | Logi Analytics | Reveal |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 31.6% | 5.2% | 3.7% | 0.99% | 0.46% | 0.2% | 0.27% |
| Nov 2025 | 57.7% | 31.7% | 5.3% | 3.5% | 0.84% | 0.46% | 0.2% | 0.23% |
| Dec 2025 | 58.9% | 32.4% | 4.4% | 2.6% | 0.86% | 0.47% | 0.17% | 0.17% |
| Jan 2026 | 58.6% | 32.2% | 4.4% | 3% | 0.85% | 0.47% | 0.21% | 0.17% |
| Feb 2026 | 58.4% | 32.1% | 4.4% | 3.3% | 0.85% | 0.47% | 0.21% | 0.22% |
| Mar 2026 | 63.3% | 28.4% | 3.9% | 2.8% | 0.75% | 0.47% | 0.18% | 0.23% |
| Apr 2026 | 58.8% | 32.3% | 3.6% | 3.2% | 0.85% | 0.85% | 0.17% | 0.22% |
| May 2026 | 58.6% | 32.2% | 3.6% | 3.2% | 0.85% | 1.3% | 0.14% | 0.14% |
| Jun 2026 | 58.9% | 32.4% | 3.6% | 2.6% | 0.86% | 1.3% | 0.14% | 0.14% |
| Jul 2026 | 59.9% | 32.9% | 3% | 2.1% | 0.71% | 1% | 0.14% | 0.15% |
| Aug 2026 | 56% | 37.7% | 2.8% | 1.9% | 0.51% | 0.81% | 0.16% | 0.1% |
| Sep 2026 | 55.8% | 37.5% | 2.8% | 1.9% | 0.96% | 0.81% | 0.13% | 0.1% |
How has the Looker and Luzmo comparison changed over the last 12 months?
3 findings
- Looker was ahead of Luzmo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Looker’s share of searches among embedded analytics platforms worldwide moved from 3.7% to 1.9%, and its estimated monthly branded searches moved from 7K to 3.8K.
- Across the 12 months ending September 2026, Luzmo’s share of searches among embedded analytics platforms worldwide moved from 0.99% to 0.96%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for embedded analytics platforms worldwide in September 2026?
2 changes
Looker’s share of searches among embedded analytics platforms worldwide has lost ground for 3 months in a row, from 2.6% to 1.9% in September 2026.
In September 2026, Luzmo rose from 6th to 5th among embedded analytics platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Looker’s and Luzmo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among embedded analytics platforms
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