Looker vs Tableau:Which is more popular by branded search?
In August 2026, Looker had more branded searches than Tableau among business intelligence tools worldwide. Looker was estimated to have 93.6K branded searches compared to Tableau’s 8.1K, and held a 3.1% Share of Search versus Tableau’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Looker or Tableau?
Compare the business intelligence tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Looker, Tableau. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | Domo | Metabase | Looker | Qlik | Tableau |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 12.6% | 3.1% | 3.9% | 3.1% | 0.34% |
| Nov 2025 | 79.8% | 10.7% | 3.2% | 3.3% | 2.6% | 0.35% |
| Dec 2025 | 74.3% | 14.9% | 3.7% | 3.7% | 3% | 0.33% |
| Jan 2026 | 78% | 12.8% | 3.2% | 3.2% | 2.6% | 0.28% |
| Feb 2026 | 79.8% | 10.7% | 3.2% | 3.3% | 2.6% | 0.29% |
| Mar 2026 | 76.8% | 12.6% | 3.8% | 3.9% | 2.5% | 0.34% |
| Apr 2026 | 77.9% | 12.8% | 3.2% | 3.2% | 2.6% | 0.28% |
| May 2026 | 78% | 12.8% | 3.2% | 3.2% | 2.6% | 0.23% |
| Jun 2026 | 74.8% | 15% | 3.7% | 3.1% | 3% | 0.27% |
| Jul 2026 | 77.4% | 12.7% | 3.8% | 3.2% | 2.6% | 0.28% |
| Aug 2026 | 75.3% | 15.1% | 3.7% | 3.1% | 2.5% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Looker and Tableau comparison changed over the last 12 months?
3 findings
- Looker was ahead of Tableau in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence tools worldwide moved from 3.9% to 3.1%, and its estimated monthly branded searches moved from 138K to 93.6K.
- Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence tools worldwide moved from 0.34% to 0.27%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for business intelligence tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Looker’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.