Nisbets vs Russell Hobbs:Which is searched more?
In September 2026, Nisbets and Russell Hobbs were level on Share of Search among crepe Maker brands worldwide, with an estimated 165K versus 153K branded searches, at 6% and 5.6% estimated Share of Search. These are worldwide searches for English-language branded terms.
Follow Nisbets vs Russell Hobbs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Nisbets or Russell Hobbs?
Compare the crepe maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nisbets, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Breville | Cuisinart | Nisbets | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 28.9% | 9% | 7.1% | 7.4% | 4.5% |
| Nov 2025 | 33.7% | 37.5% | 12% | 5.6% | 7.1% | 4.2% |
| Dec 2025 | 33.8% | 37.3% | 12.5% | 4.6% | 6.9% | 5% |
| Jan 2026 | 37.9% | 32.8% | 12% | 5.1% | 6.8% | 5.4% |
| Feb 2026 | 45.7% | 28.4% | 8.7% | 6.2% | 6.4% | 4.6% |
| Mar 2026 | 43.7% | 27.3% | 10.4% | 7.2% | 6.4% | 5.1% |
| Apr 2026 | 46.1% | 29% | 8% | 6.2% | 5.7% | 4.9% |
| May 2026 | 45.6% | 28.7% | 9.2% | 6.2% | 5.6% | 4.7% |
| Jun 2026 | 46.4% | 29.5% | 8% | 6.3% | 5.7% | 4.1% |
| Jul 2026 | 44.7% | 31% | 9% | 6% | 5.4% | 3.8% |
| Aug 2026 | 44.3% | 30.6% | 9.2% | 6% | 5.6% | 4.3% |
| Sep 2026 | 44.7% | 32.2% | 7.8% | 6% | 5.6% | 3.7% |
How has the Nisbets and Russell Hobbs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Nisbets took it in March 2026.
- Across the 12 months ending September 2026, Nisbets’ estimated Share of Search among crepe Maker brands worldwide moved from 7.1% to 6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe Maker brands worldwide moved from 7.4% to 5.6%, and its estimated monthly branded searches moved from 208K to 153K.
How did search popularity change for crepe Maker brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Estimated monthly branded searches for Nisbets worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among crepe Maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Nisbets’ and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nisbets
1 branded search term
- nisbets
Russell Hobbs
5 branded search terms
- russell hobbs
- russell hobbs irons
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.