Brandwave

How popular isNinja in search?

In August 2026, there were an estimated 1.1M branded searches for Ninja worldwide which held steady over the last 11 months. Ninja holds 36.3% estimated Share of Search among soda maker brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja36.3%
  2. Philips34.9%
  3. SodaStream26.1%
  4. Aarke1.9%
  5. Drinkmate0.7%
Ninja website (opens in a new tab)

Follow Ninja and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which soda maker brands compete with Ninja?

Ninja against soda maker brands worldwide, by month

Share of Search by month for Ninja, Philips, SodaStream. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsSodaStreamAarkeDrinkmate
Oct 202535.8%35.2%26.8%1.6%0.59%
Nov 202542%31.1%24.4%1.8%0.66%
Dec 202539.4%33.7%24.4%1.8%0.66%
Jan 202640.7%32.3%24.3%1.8%0.8%
Feb 202638.8%34.8%24%1.8%0.65%
Mar 202637%32.6%28%1.7%0.76%
Apr 202637.5%32%28.1%1.7%0.76%
May 202634.9%32.8%29.7%1.8%0.8%
Jun 202637.8%31.4%28.3%1.7%0.76%
Jul 202632.3%36.4%28.4%2.1%0.77%
Aug 202636.3%34.9%26.1%1.9%0.7%
Sep 2026—————

  1. 1.Ninja

    36.3%

    Moved from 2nd to 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Philips

    34.9%

    Moved from 1st to 2nd. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.5 points.

  3. 3.SodaStream

    26.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Aarke

    1.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Drinkmate

    0.7%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Ninja and its closest rivals

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ninja worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among soda maker brands worldwide increased from 35.8% to 36.3%.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among soda maker brands worldwide peaked at 42% in November 2025 and was lowest at 32.3% in July 2026.

How did search popularity change for soda maker brands worldwide in August 2026?

  1. In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among soda maker brands worldwide, at 36.3%.

  2. In August 2026, SodaStream lost estimated Share of Search among soda maker brands worldwide, from 28.4% to 26.1%.

  3. In August 2026, Philips lost estimated Share of Search among soda maker brands worldwide, from 36.4% to 34.9%.

  4. Estimated monthly branded searches for Drinkmate worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Aarke worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

Where does Ninja compete?

Ninja is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pressure cooker brands1st of 528.5%Show ranking
Ice cream maker brands1st of 529.8%Show ranking
Blender brands1st of 533.4%Show ranking
Air fryer brands1st of 535.9%Show ranking
Soda maker brands1st of 536.3%Shown above

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen
  • ninjakitchen com

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Ninja your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free