Brandwave

Moccamaster vs Ninja:Which is more popular?

In September 2026, Moccamaster had more branded searches than Ninja among coffee maker brands worldwide. Moccamaster had about 250,000 branded searches, while Ninja had 201,000. Moccamaster made up 4.6% of all coffee maker brand searches we track, and Ninja accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, both Moccamaster and Ninja appeared in all five answers. Moccamaster was mentioned before Ninja in every answer.

Among coffee maker brands worldwide in September 2026

Who do people search for more?

Moccamaster, about 25% more searches than Ninja

Moccamaster 250K searchesNinja 201K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Moccamaster in 5 of 5Ninja in 5 of 5

Who does AI recommend more?

Moccamaster, named ahead of Ninja in every answer

Moccamaster first in 5Ninja never first

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Moccamaster and Ninja showed up in all five answers. Moccamaster was listed before Ninja in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Ninja3rd
  4. Cuisinart4th
  5. OXO5th
  6. Nespresso6th
  7. Jura7th
  8. Smeg–
  9. Braun–
  10. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moccamaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Moccamaster or Ninja more popular in search?

This chart shows how often people search Google for Moccamaster and Ninja by name. Each line represents a brand's share of searches for all ten coffee maker brands we track, month by month, from English-language searches worldwide.

Moccamaster and Ninja among coffee maker brands worldwide, by month

Share of searches by month for Moccamaster, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoSmegJuraMoccamasterNinjaBrevilleCuisinartOXOBraunMiele
Oct 202561.4%16.7%5.5%4.6%3%2.5%3.7%2.5%0.01%0.02%
Nov 202563.8%14.2%3.8%5.9%3.1%3.1%3.8%2.1%<0.01%0.02%
Dec 202560.3%16.1%4.4%5.5%3.6%3.6%4.4%2%0.01%0.01%
Jan 202657.1%18.6%6.3%5.2%3.4%2.8%4.2%2.3%0.02%0.02%
Feb 202662.7%16.8%5.6%4.7%2.5%2.5%3.1%2.1%0.02%0.02%
Mar 202662.2%16.7%5.6%4.7%2.5%2.5%3.7%2%0.02%0.02%
Apr 202664.5%14.4%5.8%4.8%2.6%2.6%3.2%2.1%0.03%0.02%
May 202663.7%14.2%5.7%4.8%3.1%2.6%3.8%2.1%0.02%0.02%
Jun 202666.2%12.3%6%4.1%3.3%2.7%3.3%2.2%0.03%0.02%
Jul 202658.6%16%7.9%4.4%3.5%2.9%4.3%2.4%0.03%0.02%
Aug 202662.7%14.3%6.9%4.7%3.1%2.5%3.8%2.1%0.02%0.02%
Sep 202661.4%16.7%5.5%4.6%3.7%3%3%2%0.02%0.02%

How has the Moccamaster and Ninja comparison changed over the last 12 months?

3 findings
  • Moccamaster was ahead of Ninja in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands worldwide held steady at 4.6%, and its estimated monthly branded searches moved from 253K to 250K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 165K to 201K.

How did search popularity change for coffee maker brands worldwide in September 2026?

1 change

  1. In September 2026, Ninja overtook Cuisinart to rank 5th among coffee maker brands worldwide, with 3.7% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Moccamaster’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccamaster

2 branded search terms

  • moccamaster
  • technivorm

Ninja

1 branded search term

  • ninja coffee maker

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

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