de Buyer vs Ninja:Which is more popular?
In October 2026, Ninja had more branded searches than de Buyer among crepe maker brands worldwide. Ninja had about 930 branded searches, while de Buyer had 720. Ninja made up 5% of all crepe maker brand searches we track, and de Buyer accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, de Buyer appeared in three of the five answers and Ninja in none.
Who do people search for more?
Ninja, about 29% more searches than de Buyer
Who does AI mention more?
de Buyer, mentioned in 3 of 5 answers, Ninja in 0
Who does AI recommend more?
de Buyer, the only one of the two named
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Top crepe maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, de Buyer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crepe maker brands
5 answers
Asked ChatGPT
“Which crepe maker brand should I buy?”
Asked ChatGPT
“What are the best crepe maker brands?”
Asked ChatGPT
“What's the best crepe maker brand for home breakfast?”
Searched Google, AI Overview
“best crepe maker”
Searched Google, AI Overview
“electric crepe maker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is de Buyer or Ninja more popular in search?
This chart shows how often people search Google for de Buyer and Ninja by name. Each line represents a brand's share of searches for all nine crepe maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ninja, de Buyer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dash | Tefal | Ninja | Russell Hobbs | Breville | de Buyer | Sunbeam | NutriChef | Cuisinart |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.6% | 8.7% | 4% | 9% | 3.8% | 5.5% | 0.68% | 2.3% | 0.47% |
| Dec 2025 | 67.9% | 5.2% | 1.5% | 6.5% | 2.4% | 5.9% | 0.44% | 3% | 7.1% |
| Jan 2026 | 80.3% | 5.7% | 2.1% | 3% | 2.6% | 3.8% | 0.46% | 1.4% | 0.61% |
| Feb 2026 | 67.5% | 10.5% | 2.8% | 6.5% | 4.4% | 4.4% | 0.62% | 2.5% | 0.62% |
| Mar 2026 | 73.8% | 6.6% | 1.8% | 3.2% | 3% | 5.4% | 0.58% | 4.8% | 0.71% |
| Apr 2026 | 74.1% | 7% | 1.6% | 3.2% | 3.9% | 4.8% | 0.87% | 4.2% | 0.38% |
| May 2026 | 27.8% | 3.7% | 60.3% | 1.8% | 1.9% | 2.4% | 0.49% | 1.4% | 0.19% |
| Jun 2026 | 39.9% | 4% | 47.6% | 1.6% | 2.3% | 2.3% | 0.58% | 1.5% | 0.29% |
| Jul 2026 | 58.4% | 5.6% | 20.9% | 2.8% | 4.1% | 3.4% | 0.75% | 3.6% | 0.51% |
| Aug 2026 | 63.3% | 9.6% | 4.5% | 3.7% | 5.3% | 5.3% | 1.1% | 6.4% | 0.84% |
| Sep 2026 | 67.4% | 10.3% | 3.9% | 4% | 5.7% | 4.7% | 1.2% | 1.9% | 0.91% |
| Oct 2026 | 68.7% | 9.7% | 5% | 4.8% | 4.8% | 3.9% | 1.4% | 1.2% | 0.49% |
de Buyer sells other things too, so only its searches that name this product count here, like “de buyer crepe pan”.
How has branded search for de Buyer and Ninja changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Ninja took it in May 2026, de Buyer took it in August 2026, Ninja took it in October 2026.
- Across the 12 months ending October 2026, de Buyer’s share of searches among crepe maker brands worldwide moved from 5.5% to 3.9%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 12 months ending October 2026, Ninja’s share of searches among crepe maker brands worldwide moved from 4% to 5%, and its estimated monthly branded searches held steady at 930.
How did search popularity change for crepe maker brands worldwide in October 2026?
3 changes
In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.
In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.
In October 2026, de Buyer lost share of searches among crepe maker brands worldwide, from 4.7% to 3.9%.
How are de Buyer’s and Ninja’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using de Buyer’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crepe maker brands
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