Brandwave

Breville vs Dash:Which is more popular?

In October 2026, Dash had more branded searches than Breville among crepe maker brands worldwide. Dash had about 12,700 branded searches, while Breville had 880. Dash made up 68.7% of all crepe maker brand searches we track, and Breville accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, neither Breville nor Dash appeared in any of the five answers.

Among crepe maker brands worldwide in October 2026

Who do people search for more?

Dash, about 14 searches for every 1 for Breville

Dash 12.7K searchesBreville 880 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Breville in 0 of 5Dash in 0 of 5

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Breville nor Dash showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Dash–
  5. Tefal–
  6. Ninja–
  7. Russell Hobbs–
  8. Breville–
  9. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Breville or Dash more popular in search?

This chart shows how often people search Google for Breville and Dash by name. Each line represents a brand's share of searches for all nine crepe maker brands we track, month by month, from English-language searches worldwide.

Breville and Dash among crepe maker brands worldwide, by month

Share of searches by month for Dash, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthDashTefalNinjaRussell HobbsBrevillede BuyerSunbeamNutriChefCuisinart
Nov 202565.6%8.7%4%9%3.8%5.5%0.68%2.3%0.47%
Dec 202567.9%5.2%1.5%6.5%2.4%5.9%0.44%3%7.1%
Jan 202680.3%5.7%2.1%3%2.6%3.8%0.46%1.4%0.61%
Feb 202667.5%10.5%2.8%6.5%4.4%4.4%0.62%2.5%0.62%
Mar 202673.8%6.6%1.8%3.2%3%5.4%0.58%4.8%0.71%
Apr 202674.1%7%1.6%3.2%3.9%4.8%0.87%4.2%0.38%
May 202627.8%3.7%60.3%1.8%1.9%2.4%0.49%1.4%0.19%
Jun 202639.9%4%47.6%1.6%2.3%2.3%0.58%1.5%0.29%
Jul 202658.4%5.6%20.9%2.8%4.1%3.4%0.75%3.6%0.51%
Aug 202663.3%9.6%4.5%3.7%5.3%5.3%1.1%6.4%0.84%
Sep 202667.4%10.3%3.9%4%5.7%4.7%1.2%1.9%0.91%
Oct 202668.7%9.7%5%4.8%4.8%3.9%1.4%1.2%0.49%

Breville sells other things too, so only its searches that name this product count here, like “breville crepe maker”.

How has branded search for Breville and Dash changed worldwide over the last 12 months?

3 findings
  • Dash was ahead of Breville in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Breville’s share of searches among crepe maker brands worldwide moved from 3.8% to 4.8%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending October 2026, Dash’s share of searches among crepe maker brands worldwide moved from 65.6% to 68.7%, and its estimated monthly branded searches moved from 15.4K to 12.7K.

How did search popularity change for crepe maker brands worldwide in October 2026?

4 changes
  1. In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.

  2. In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.

  3. In October 2026, Dash gained share of searches among crepe maker brands worldwide, from 67.4% to 68.7%.

  4. In October 2026, Breville lost share of searches among crepe maker brands worldwide, from 5.7% to 4.8%.

How are Breville’s and Dash’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Breville’s and Dash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

2 branded search terms

  • breville crepe maker
  • breville pancake maker

Dash

2 branded search terms

  • dash egg cooker
  • dash pancake maker

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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