Brandwave

Russell Hobbs vs Tefal:Which is more popular?

In October 2026, Tefal had more branded searches than Russell Hobbs among crepe maker brands worldwide. Tefal had about 1,800 branded searches, while Russell Hobbs had 890. Tefal made up 9.7% of all crepe maker brand searches we track, and Russell Hobbs accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, neither Russell Hobbs nor Tefal appeared in any of the five answers.

Among crepe maker brands worldwide in October 2026

Who do people search for more?

Tefal, about 2 searches for every 1 for Russell Hobbs

Tefal 1.8K searchesRussell Hobbs 890 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Russell Hobbs in 0 of 5Tefal in 0 of 5

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Russell Hobbs nor Tefal showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Dash–
  5. Tefal–
  6. Ninja–
  7. Russell Hobbs–
  8. Breville–
  9. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Russell Hobbs or Tefal more popular in search?

This chart shows how often people search Google for Russell Hobbs and Tefal by name. Each line represents a brand's share of searches for all nine crepe maker brands we track, month by month, from English-language searches worldwide.

Russell Hobbs and Tefal among crepe maker brands worldwide, by month

Share of searches by month for Tefal, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthDashTefalNinjaRussell HobbsBrevillede BuyerSunbeamNutriChefCuisinart
Nov 202565.6%8.7%4%9%3.8%5.5%0.68%2.3%0.47%
Dec 202567.9%5.2%1.5%6.5%2.4%5.9%0.44%3%7.1%
Jan 202680.3%5.7%2.1%3%2.6%3.8%0.46%1.4%0.61%
Feb 202667.5%10.5%2.8%6.5%4.4%4.4%0.62%2.5%0.62%
Mar 202673.8%6.6%1.8%3.2%3%5.4%0.58%4.8%0.71%
Apr 202674.1%7%1.6%3.2%3.9%4.8%0.87%4.2%0.38%
May 202627.8%3.7%60.3%1.8%1.9%2.4%0.49%1.4%0.19%
Jun 202639.9%4%47.6%1.6%2.3%2.3%0.58%1.5%0.29%
Jul 202658.4%5.6%20.9%2.8%4.1%3.4%0.75%3.6%0.51%
Aug 202663.3%9.6%4.5%3.7%5.3%5.3%1.1%6.4%0.84%
Sep 202667.4%10.3%3.9%4%5.7%4.7%1.2%1.9%0.91%
Oct 202668.7%9.7%5%4.8%4.8%3.9%1.4%1.2%0.49%

Tefal and Russell Hobbs sell other things too, so only their searches that name this product count here, like “tefal crepe pan”.

How has branded search for Russell Hobbs and Tefal changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Tefal took it in January 2026.
  • Across the 12 months ending October 2026, Russell Hobbs’ share of searches among crepe maker brands worldwide moved from 9% to 4.8%, and its estimated monthly branded searches moved from 2.1K to 890.
  • Across the 12 months ending October 2026, Tefal’s share of searches among crepe maker brands worldwide moved from 8.7% to 9.7%, and its estimated monthly branded searches moved from 2K to 1.8K.

How did search popularity change for crepe maker brands worldwide in October 2026?

3 changes
  1. In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.

  2. In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.

  3. In October 2026, Tefal lost share of searches among crepe maker brands worldwide, from 10.3% to 9.7%.

How are Russell Hobbs’ and Tefal’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Russell Hobbs’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Russell Hobbs

2 branded search terms

  • russell hobbs crepe maker
  • russell hobbs pancake maker

Tefal

3 branded search terms

  • tefal crepe maker
  • tefal crepe pan
  • tefal pancake maker

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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