Brandwave

Dash vs Ninja:Which is more popular?

In September 2026, Dash had more branded searches than Ninja among pancake maker brands worldwide. Dash had about 1,310 branded searches, while Ninja had 480. Dash made up 0.16% of all pancake maker brand searches we track, and Ninja accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about pancake maker brands, Dash appeared in four of the five answers and Ninja in one. Dash was mentioned before Ninja in every answer that named either.

Among pancake maker brands worldwide in September 2026

Who do people search for more?

Dash, about 3 searches for every 1 for Ninja

Dash 1.3K searchesNinja 480 searches

Who does AI mention more?

Dash, mentioned in 4 of 5 answers, Ninja in 1

Dash in 4 of 5Ninja in 1 of 5

Who does AI recommend more?

Dash, named ahead of Ninja in 2 of 2 answers

Dash first in 2Ninja never first

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Top pancake maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ninja was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dash was listed before Ninja in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Presto1st
  2. Zojirushi2nd
  3. Dash3rd
  4. Cuisinart4th
  5. Ninja5th
  6. Tefal–
  7. Breville–
  8. Russell Hobbs–
  9. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pancake maker brands

5 answers

  • Asked ChatGPT

    “Which pancake maker brand should I buy?”

    1. 1Presto
    2. 2Zojirushi

  • Asked ChatGPT

    “What are the best pancake maker brands?”

    1. 1Presto
    2. 2Zojirushi
    3. 3Dash
    4. 4Cuisinart
    5. 5Ninja

  • Asked ChatGPT

    “What's the best pancake maker brand for easy breakfasts?”

    1. 1Presto
    2. 2Dash
    3. 3Cuisinart

  • Searched Google, AI Overview

    “pancake maker”

    1. 1Dash

  • Searched Google, AI Overview

    “electric pancake maker”

    1. 1Dash

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dash or Ninja more popular in search?

This chart shows how often people search Google for Dash and Ninja by name. Each line represents a brand's share of searches for all nine pancake maker brands we track, month by month, from English-language searches worldwide.

Dash and Ninja among pancake maker brands worldwide, by month

Share of searches by month for Dash, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleRussell HobbsCuisinartLakelandPrestoDashNinjaZojirushi
Oct 202566.1%15.3%15.3%1.1%1.1%0.75%0.15%0.11%0.05%
Nov 202567.3%18%12.1%0.89%1.1%0.32%0.13%0.05%0.05%
Dec 202562.3%20.9%14%1%1%0.37%0.22%0.04%0.07%
Jan 202668.3%15.8%12.9%1.2%1.2%0.35%0.19%0.06%0.06%
Feb 202668%16.1%13.1%0.97%1.2%0.29%0.22%0.06%0.06%
Mar 202668.1%16.1%13.1%1.2%0.79%0.29%0.39%0.04%0.06%
Apr 202665.5%18.9%12.7%1.4%0.93%0.34%0.21%0.03%0.05%
May 202667%16.5%11%1.2%0.66%0.44%0.46%2.7%0.07%
Jun 202663.8%18.8%12.6%1.4%0.75%0.41%0.17%2.1%0.05%
Jul 202661%21.1%14.1%1.5%0.84%0.45%0.22%0.69%0.07%
Aug 202665.9%18.6%12.5%1.4%0.91%0.4%0.2%0.08%0.07%
Sep 202666.9%19.7%10.8%1.2%0.79%0.29%0.16%0.06%0.05%

How has the Dash and Ninja comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ninja took it in May 2026, Dash took it in August 2026.
  • Across the 12 months ending September 2026, Dash’s share of searches among pancake maker brands worldwide moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands worldwide moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 1K to 480.

How did search popularity change for pancake maker brands worldwide in September 2026?

1 change

  1. Ninja’s share of searches among pancake maker brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.06% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dash’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dash

2 branded search terms

  • dash griddle
  • dash mini maker

Ninja

1 branded search term

  • ninja pancake maker

How the Brand Demand Index is measured

Other head-to-heads among pancake maker brands

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