Brandwave

How popular isDash?

In September 2026, people searched for Dash by name about 21,100 times worldwide, about the same as the previous year. These searches made up 3.9% of all global waffle iron brand searches, placing Dash fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about waffle iron brands, Dash appeared in four of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Dash is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. CuisinartShare of searches 41.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BrevilleShare of searches 32.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. All-CladShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. DashShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top waffle iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dash is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Breville2nd
  3. Dash3rd
  4. All-Clad4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about waffle iron brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which waffle iron brands compete with Dash?

Dash against waffle iron brands worldwide, by month

Share of searches by month for Cuisinart, Breville, All-Clad, Dash. The figures are in the table below the chart.

View monthly share of searches table
MonthCuisinartBrevilleAll-CladDash
Oct 202546.9%24.7%24.7%3.7%
Nov 202545.6%25.9%25.9%2.5%
Dec 202545.4%24.7%24.7%5.1%
Jan 202650.4%21.6%21.6%6.4%
Feb 202642.1%24.5%24.5%8.9%
Mar 202649.5%23.1%18.8%8.6%
Apr 202643.2%27.4%22.3%7.1%
May 202646.9%25.7%21%6.4%
Jun 202632.4%20.8%37.9%8.9%
Jul 202644.1%24.2%19.7%12%
Aug 202645.6%24.3%19.8%10.4%
Sep 202641.9%32.5%21.7%3.9%

  1. 1.Cuisinart

    41.9%

    Held 1st. 213K estimated branded searches, -16% vs prior month. Share -3.7 points.

  2. 2.Breville

    32.5%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +8.2 points.

  3. 3.All-Clad

    21.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Dash

    3.9%

    Held 4th. 19.8K estimated branded searches, -65.6% vs prior month. Share -6.5 points.

Compare popularity between Dash and its closest rivals

Every comparison with Dash

9 comparisons

How has branded search demand for Dash changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dash worldwide held steady, from 21.5K to 21.1K.
  • Across the 12 months ending September 2026, Dash’s share of searches among waffle iron brands worldwide peaked at 12% in July 2026 and was lowest at 2.5% in November 2025.

How did search popularity change for waffle iron brands worldwide in September 2026?

4 changes

  1. In September 2026, Breville gained share of searches among waffle iron brands worldwide, from 24.3% to 32.5%.

  2. In September 2026, All-Clad gained share of searches among waffle iron brands worldwide, from 19.8% to 21.7%.

  3. In September 2026, Dash lost share of searches among waffle iron brands worldwide, from 10.4% to 3.9%.

  4. In September 2026, Cuisinart lost share of searches among waffle iron brands worldwide, from 45.6% to 41.9%.

How are Dash’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dash griddle
  • dash mini maker
  • dash mini waffle maker
  • dash waffle maker

Do you work for Dash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dash compete?

Dash is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pancake maker brands7th of 90.16%Show ranking
Waffle iron brands4th of 43.9%Shown above
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