Breville vs Dash:Which is more popular?
In September 2026, Breville had more branded searches than Dash among waffle iron brands worldwide. Breville had about 165,000 branded searches, while Dash had 19,800. Breville made up 32.5% of all waffle iron brand searches we track, and Dash accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about waffle iron brands, Dash appeared in four of the five answers and Breville in three. Breville was mentioned before Dash in three out of five answers.
Who do people search for more?
Breville, about 8 searches for every 1 for Dash
Who does AI mention more?
Dash, mentioned in 4 of 5 answers, Breville in 3
Who does AI recommend more?
Breville, named ahead of Dash in 3 of 5 answers
Follow Breville vs Dash and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top waffle iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before Dash in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about waffle iron brands
5 answers
Asked ChatGPT
“Which waffle iron brand should I buy?”
Asked ChatGPT
“What are the best waffle iron brands?”
Asked ChatGPT
“What's the best waffle iron brand for easy breakfasts?”
Searched Google, AI Overview
“best waffle iron”
Searched Google, AI Overview
“nonstick waffle iron”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Dash more popular in search?
This chart shows how often people search Google for Breville and Dash by name. Each line represents a brand's share of searches for all four waffle iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Breville, Dash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cuisinart | Breville | All-Clad | Dash |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 24.7% | 24.7% | 3.7% |
| Nov 2025 | 45.6% | 25.9% | 25.9% | 2.5% |
| Dec 2025 | 45.4% | 24.7% | 24.7% | 5.1% |
| Jan 2026 | 50.4% | 21.6% | 21.6% | 6.4% |
| Feb 2026 | 42.1% | 24.5% | 24.5% | 8.9% |
| Mar 2026 | 49.5% | 23.1% | 18.8% | 8.6% |
| Apr 2026 | 43.2% | 27.4% | 22.3% | 7.1% |
| May 2026 | 46.9% | 25.7% | 21% | 6.4% |
| Jun 2026 | 32.4% | 20.8% | 37.9% | 8.9% |
| Jul 2026 | 44.1% | 24.2% | 19.7% | 12% |
| Aug 2026 | 45.6% | 24.3% | 19.8% | 10.4% |
| Sep 2026 | 41.9% | 32.5% | 21.7% | 3.9% |
How has the Breville and Dash comparison changed over the last 12 months?
3 findings
- Breville was ahead of Dash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among waffle iron brands worldwide moved from 24.7% to 32.5%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Dash’s share of searches among waffle iron brands worldwide moved from 3.7% to 3.9%, and its estimated monthly branded searches moved from 20.2K to 19.8K.
How did search popularity change for waffle iron brands worldwide in September 2026?
2 changes
In September 2026, Breville gained share of searches among waffle iron brands worldwide, from 24.3% to 32.5%.
In September 2026, Dash lost share of searches among waffle iron brands worldwide, from 10.4% to 3.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Breville’s and Dash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among waffle iron brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.