Brandwave

All-Clad vs Breville:Which is searched more?

In September 2026, Breville had more branded searches than All-Clad among waffle iron brands worldwide. Breville was estimated to have 165K branded searches compared to All-Clad’s 110K, and held a 33.8% Share of Search versus All-Clad’s 22.5%. These are worldwide searches for English-language branded terms.

Share of Search among waffle iron brands worldwide in September 2026Which is more popular in search, All-Clad or Breville?
All-Clad22.5%110K searches
vs
Breville33.8%165K searches

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Which is more popular in search, All-Clad or Breville?

Compare the waffle iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

All-Clad and Breville among waffle iron brands worldwide, by month

Share of Search by month for Breville, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartBrevilleAll-Clad
Oct 202548.7%25.7%25.7%
Nov 202546.8%26.6%26.6%
Dec 202547.9%26.1%26.1%
Jan 202653.9%23%23%
Feb 202646.3%26.9%26.9%
Mar 202654.2%25.2%20.6%
Apr 202646.5%29.5%24%
May 202650.1%27.5%22.4%
Jun 202635.6%22.8%41.6%
Jul 202650.1%27.5%22.4%
Aug 202650.9%27.1%22.1%
Sep 202643.6%33.8%22.5%

How has the All-Clad and Breville comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: All-Clad took it in June 2026, Breville took it in July 2026.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among waffle iron brands worldwide moved from 25.7% to 22.5%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among waffle iron brands worldwide moved from 25.7% to 33.8%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for waffle iron brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among waffle iron brands worldwide, from 27.1% to 33.8%.

  2. Estimated monthly branded searches for All-Clad worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Other head-to-heads among waffle iron brands

How each brand is measured

Brandwave collects information about searches that people make online using All-Clad’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Breville

1 branded search term

  • breville barista express

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.