Brandwave

Cuisinart vs Dash:Which is more popular?

In September 2026, Cuisinart had more branded searches than Dash among waffle iron brands worldwide. Cuisinart had about 213,000 branded searches, while Dash had 19,800. Cuisinart made up 41.9% of all waffle iron brand searches we track, and Dash accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about waffle iron brands, Cuisinart appeared in all five answers and Dash in four. Cuisinart was mentioned before Dash in four out of five answers.

Among waffle iron brands worldwide in September 2026

Who do people search for more?

Cuisinart, about 11 searches for every 1 for Dash

Cuisinart 213K searchesDash 19.8K searches

Who does AI mention more?

Cuisinart, mentioned in every answer we collected

Cuisinart in 5 of 5Dash in 4 of 5

Who does AI recommend more?

Cuisinart, named ahead of Dash in 4 of 5 answers

Cuisinart first in 4Dash first in 1

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Top waffle iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cuisinart appeared in all five answers. Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cuisinart was listed before Dash in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Breville2nd
  3. Dash3rd
  4. All-Clad4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about waffle iron brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cuisinart or Dash more popular in search?

This chart shows how often people search Google for Cuisinart and Dash by name. Each line represents a brand's share of searches for all four waffle iron brands we track, month by month, from English-language searches worldwide.

Cuisinart and Dash among waffle iron brands worldwide, by month

Share of searches by month for Cuisinart, Dash. The figures are in the table below the chart.

View monthly share of searches table
MonthCuisinartBrevilleAll-CladDash
Oct 202546.9%24.7%24.7%3.7%
Nov 202545.6%25.9%25.9%2.5%
Dec 202545.4%24.7%24.7%5.1%
Jan 202650.4%21.6%21.6%6.4%
Feb 202642.1%24.5%24.5%8.9%
Mar 202649.5%23.1%18.8%8.6%
Apr 202643.2%27.4%22.3%7.1%
May 202646.9%25.7%21%6.4%
Jun 202632.4%20.8%37.9%8.9%
Jul 202644.1%24.2%19.7%12%
Aug 202645.6%24.3%19.8%10.4%
Sep 202641.9%32.5%21.7%3.9%

How has the Cuisinart and Dash comparison changed over the last 12 months?

3 findings
  • Cuisinart was ahead of Dash in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among waffle iron brands worldwide moved from 46.9% to 41.9%, and its estimated monthly branded searches moved from 256K to 213K.
  • Across the 12 months ending September 2026, Dash’s share of searches among waffle iron brands worldwide moved from 3.7% to 3.9%, and its estimated monthly branded searches moved from 20.2K to 19.8K.

How did search popularity change for waffle iron brands worldwide in September 2026?

2 changes
  1. In September 2026, Dash lost share of searches among waffle iron brands worldwide, from 10.4% to 3.9%.

  2. In September 2026, Cuisinart lost share of searches among waffle iron brands worldwide, from 45.6% to 41.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and Dash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

3 branded search terms

  • cuisinart
  • cuisinart bread maker
  • cuisinart food processor

Dash

2 branded search terms

  • dash mini waffle maker
  • dash waffle maker

How the Brand Demand Index is measured

Other head-to-heads among waffle iron brands

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