Brandwave

How popular isNinja?

In October 2026, people searched for Ninja by name about 5.3 million times worldwide, a 6.5% increase from the previous year. These searches made up 63.1% of all global waffle maker brand searches, placing Ninja first out of six brands. When we asked both ChatGPT and Google AI Overviews about waffle maker brands, Ninja did not appear in any of the answers.

Search and AI answers in October 2026

Ninja is the most searched of 6 competitors and not named in the AI answers we collected.

  1. NinjaShare of searches 63.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DashShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. CuisinartShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BrevilleShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. All-CladShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top waffle maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Breville2nd
  3. Dash3rd
  4. All-Clad4th
  5. Presto Appliances5th
  6. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Presto Appliances1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waffle maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Ninja compared with other waffle maker brands worldwide?

Ninja against waffle maker brands worldwide, by month

Share of searches by month for Ninja, Dash, Cuisinart, Breville, All-Clad. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaDashCuisinartBrevilleAll-CladPresto Appliances
Nov 202551.4%21.1%17%6.7%3.1%0.65%
Dec 202539.5%32.1%19.9%5.1%2.9%0.64%
Jan 202636.9%36.2%15.4%7.1%3.5%0.84%
Feb 202626.1%48%13.3%9.2%3%0.55%
Mar 202620.2%55%13.9%6.9%3.3%0.59%
Apr 202618%53.4%15.8%7.6%4.4%0.77%
May 202623.1%47.7%15%9%4.2%0.94%
Jun 202613.3%65.8%10.9%6.4%2.9%0.78%
Jul 20269.6%68.8%12.2%5.8%3%0.61%
Aug 202614.9%60.9%13.1%7.4%2.9%0.75%
Sep 202622.9%41.4%19.5%11.5%3.8%0.97%
Oct 202663.1%17.9%9.3%6.9%2.2%0.64%

  1. 1.Ninja

    63.1%

    Moved from 2nd to 1st. 113K estimated branded searches, +583.8% vs prior month. Share +40.2 points.

  2. 2.Dash

    17.9%

    Moved from 1st to 2nd. 32K estimated branded searches, +7.4% vs prior month. Share -23.5 points.

  3. 3.Cuisinart

    9.3%

    Held 3rd. 16.7K estimated branded searches, +19.3% vs prior month. Share -10.1 points.

  4. 4.Breville

    6.9%

    Held 4th. 12.3K estimated branded searches, +48.4% vs prior month. Share -4.6 points.

  5. 5.All-Clad

    2.2%

    Held 5th. 3.9K estimated branded searches, +41.9% vs prior month. Share -1.6 points.

  6. 6.Presto Appliances

    0.64%

    Held 6th. 1.1K estimated branded searches, +62.9% vs prior month. Share -0.3 points.

Cuisinart, Breville and All-Clad sell other things too, so only their searches that name this product count here, like “cuisinart waffle iron”.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

68 comparisons

How has branded search demand for Ninja changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Ninja worldwide rose from 5M to 5.3M.
  • Across the 12 months ending October 2026, Ninja’s share of searches among waffle maker brands worldwide increased from 51.4% to 63.1%.
  • Across the 12 months ending October 2026, Ninja’s share of searches among waffle maker brands worldwide peaked at 63.1% in October 2026 and was lowest at 9.6% in July 2026.

How did search popularity change for waffle maker brands worldwide in October 2026?

5 changes

  1. In October 2026, Ninja overtook Dash to become the leader among waffle maker brands worldwide, with 63.1% of the searches.

  2. In October 2026, Dash lost share of searches among waffle maker brands worldwide, from 41.4% to 17.9%.

  3. In October 2026, Cuisinart lost share of searches among waffle maker brands worldwide, from 19.5% to 9.3%.

  4. In October 2026, Breville lost share of searches among waffle maker brands worldwide, from 11.5% to 6.9%.

  5. In October 2026, All-Clad lost share of searches among waffle maker brands worldwide, from 3.8% to 2.2%.

How are Ninja’s branded searches counted?

46 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja belgian waffle maker
  • ninja blender
  • ninja chef
  • ninja chip fryer
  • ninja coffee maker
  • ninja cold press juicer
  • ninja creami
  • ninja crepe maker
  • ninja crepe pan
  • ninja crock pot
  • ninja deep fat fryer
  • ninja deep fryer
  • ninja drip coffee maker
  • ninja food processor
  • ninja foodi
  • ninja frying pan
  • ninja griddle
  • ninja griddle pan
  • ninja grill pan
  • ninja induction cookware
  • ninja induction pans
  • ninja juicer
  • ninja kettle
  • ninja kitchen
  • ninja kitchen appliances
  • ninja knife block set
  • ninja knife set
  • ninja mini chopper
  • ninja mini waffle maker
  • ninja mixer
  • ninja multi cooker
  • ninja pancake maker
  • ninja pellet grill
  • ninja pots and pans
  • ninja pressure cooker
  • ninja skillet
  • ninja smoker
  • ninja smoker grill

1–40 of 46

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked by how often people search for it in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands1st of 1235.9%Show ranking
Air fryer brands1st of 851.8%Show ranking
Ice cream maker brands1st of 693.9%Show ranking
Blender brands2nd of 531.2%Show ranking
Soda maker brands5th of 50.08%Show ranking
Multi cooker brands2nd of 46.7%Show ranking
Coffee maker brands1st of 1049.3%Show ranking
Smoker grill brands3rd of 98.3%Show ranking
Juicer brands1st of 726.8%Show ranking
Pressure cooker brands2nd of 722%Show ranking
Waffle maker brands1st of 663.1%Shown above
Knife set brands1st of 1152.8%Show ranking
Toaster oven brands2nd of 728.8%Show ranking
Frying pan brands4th of 1013.9%Show ranking
Griddle pan brands2nd of 921.6%Show ranking
Chip fryer brands2nd of 532.9%Show ranking
Crepe maker brands3rd of 95%Show ranking
Mini chopper brands3rd of 416.3%Show ranking
Induction pans brands6th of 71.8%Show ranking
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