Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.1M branded searches for Ninja worldwide which held steady over the last 12 months. Ninja holds 32.7% estimated Share of Search among griddle pan brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset43%
  2. Ninja32.7%
  3. Tefal16%
  4. All-Clad4.1%
  5. Staub3.9%
  6. Circulon0.28%
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Which griddle pan brands compete with Ninja?

Ninja against griddle pan brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, Tefal, All-Clad, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalAll-CladStaubCirculon
Oct 202542.1%30.8%16.4%5.5%4.6%0.51%
Nov 202540.5%31.2%16.6%6.9%4.4%0.4%
Dec 202542.8%30.8%14%7.3%4.7%0.35%
Jan 202636.9%33.8%17.6%6.3%4.9%0.55%
Feb 202637.9%33.7%17.8%6.1%4.2%0.31%
Mar 202638.2%34%17.9%5.3%4.2%0.38%
Apr 202639.8%35.8%15.2%5.2%3.6%0.32%
May 202640.3%31.9%18.2%5.6%3.6%0.33%
Jun 202638.5%34.6%14.4%9.3%2.9%0.26%
Jul 202643.5%33.3%13.9%5.7%3.2%0.29%
Aug 202639.2%36.7%15.4%4.8%3.5%0.32%
Sep 202643%32.7%16%4.1%3.9%0.28%

  1. 1.Le Creuset

    43%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.8 points.

  2. 2.Ninja

    32.7%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.Tefal

    16%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  4. 4.All-Clad

    4.1%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.7 points.

  5. 5.Staub

    3.9%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Circulon

    0.28%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among griddle pan brands worldwide increased from 30.8% to 32.7%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among griddle pan brands worldwide peaked at 36.7% in August 2026 and was lowest at 30.8% in December 2025.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle pan brands worldwide, from 39.2% to 43%.

  2. In September 2026, Tefal gained estimated Share of Search among griddle pan brands worldwide, from 15.4% to 16%.

  3. In September 2026, Ninja lost estimated Share of Search among griddle pan brands worldwide, from 36.7% to 32.7%.

  4. In September 2026, All-Clad lost estimated Share of Search among griddle pan brands worldwide, from 4.8% to 4.1%.

  5. Staub’s estimated Share of Search among griddle pan brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.9% in September 2026.

  6. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.6%Show ranking
Toaster oven brands3rd of 622.1%Show ranking
Air fryer brands1st of 824.8%Show ranking
Ice cream maker brands2nd of 526.4%Show ranking
Chip fryer brands2nd of 527.4%Show ranking
Blender brands2nd of 527.5%Show ranking
Pressure cooker brands1st of 527.8%Show ranking
Grill pan brands2nd of 831.2%Show ranking
Pots and pans brands2nd of 732%Show ranking
Griddle pan brands2nd of 632.7%Shown above
Frying pan brands2nd of 733.9%Show ranking
Induction pans brands2nd of 435.6%Show ranking
Pancake maker brands1st of 635.6%Show ranking
Knife set brands2nd of 638.3%Show ranking
Soda maker brands1st of 540%Show ranking
Crock pot brands2nd of 441.2%Show ranking
Cold press juicer brands1st of 541.2%Show ranking
Multi cooker brands1st of 342.4%Show ranking
Mini chopper brands2nd of 343.4%Show ranking
Belgian waffle maker brands1st of 448.1%Show ranking
Smoker grill brands1st of 360%Show ranking
Egg poacher brands1st of 476.1%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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