Breville vs Ninja:Which is more popular?
In October 2026, Ninja had more branded searches than Breville among waffle maker brands worldwide. Ninja had about 113,000 branded searches, while Breville had 12,300. Ninja made up 63.1% of all waffle maker brand searches we track, and Breville accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about waffle maker brands, Breville appeared in three of the five answers and Ninja in none.
Who do people search for more?
Ninja, about 9 searches for every 1 for Breville
Who does AI mention more?
Breville, mentioned in 3 of 5 answers, Ninja in 0
Who does AI recommend more?
Breville, the only one of the two named
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Top waffle maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Presto Appliances1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waffle maker brands
5 answers
Asked ChatGPT
“Which waffle iron brand should I buy?”
Asked ChatGPT
“What are the best waffle iron brands?”
Asked ChatGPT
“What's the best waffle iron brand for easy breakfasts?”
Searched Google, AI Overview
“best waffle iron”
Searched Google, AI Overview
“nonstick waffle iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Ninja more popular in search?
This chart shows how often people search Google for Breville and Ninja by name. Each line represents a brand's share of searches for all six waffle maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ninja, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Dash | Cuisinart | Breville | All-Clad | Presto Appliances |
|---|---|---|---|---|---|---|
| Nov 2025 | 51.4% | 21.1% | 17% | 6.7% | 3.1% | 0.65% |
| Dec 2025 | 39.5% | 32.1% | 19.9% | 5.1% | 2.9% | 0.64% |
| Jan 2026 | 36.9% | 36.2% | 15.4% | 7.1% | 3.5% | 0.84% |
| Feb 2026 | 26.1% | 48% | 13.3% | 9.2% | 3% | 0.55% |
| Mar 2026 | 20.2% | 55% | 13.9% | 6.9% | 3.3% | 0.59% |
| Apr 2026 | 18% | 53.4% | 15.8% | 7.6% | 4.4% | 0.77% |
| May 2026 | 23.1% | 47.7% | 15% | 9% | 4.2% | 0.94% |
| Jun 2026 | 13.3% | 65.8% | 10.9% | 6.4% | 2.9% | 0.78% |
| Jul 2026 | 9.6% | 68.8% | 12.2% | 5.8% | 3% | 0.61% |
| Aug 2026 | 14.9% | 60.9% | 13.1% | 7.4% | 2.9% | 0.75% |
| Sep 2026 | 22.9% | 41.4% | 19.5% | 11.5% | 3.8% | 0.97% |
| Oct 2026 | 63.1% | 17.9% | 9.3% | 6.9% | 2.2% | 0.64% |
Breville sells other things too, so only its searches that name this product count here, like “breville waffle iron”.
How has branded search for Breville and Ninja changed worldwide over the last 12 months?
3 findings
- Ninja was ahead of Breville in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Breville’s share of searches among waffle maker brands worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 12.4K to 12.3K.
- Across the 12 months ending October 2026, Ninja’s share of searches among waffle maker brands worldwide moved from 51.4% to 63.1%, and its estimated monthly branded searches moved from 95.3K to 113K.
How did search popularity change for waffle maker brands worldwide in October 2026?
2 changes
In October 2026, Ninja overtook Dash to become the leader among waffle maker brands worldwide, with 63.1% of the searches.
In October 2026, Breville lost share of searches among waffle maker brands worldwide, from 11.5% to 6.9%.
How are Breville’s and Ninja’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Breville’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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