Dash vs Ninja:Which is more popular?
In October 2026, Ninja had more branded searches than Dash among waffle maker brands worldwide. Ninja had about 113,000 branded searches, while Dash had 32,000. Ninja made up 63.1% of all waffle maker brand searches we track, and Dash accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about waffle maker brands, Dash appeared in four of the five answers and Ninja in none.
Who do people search for more?
Ninja, about 4 searches for every 1 for Dash
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Top waffle maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dash4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Presto Appliances1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waffle maker brands
5 answers
Asked ChatGPT
“Which waffle iron brand should I buy?”
Asked ChatGPT
“What are the best waffle iron brands?”
Asked ChatGPT
“What's the best waffle iron brand for easy breakfasts?”
Searched Google, AI Overview
“best waffle iron”
Searched Google, AI Overview
“nonstick waffle iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dash or Ninja more popular in search?
This chart shows how often people search Google for Dash and Ninja by name. Each line represents a brand's share of searches for all six waffle maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ninja, Dash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Dash | Cuisinart | Breville | All-Clad | Presto Appliances |
|---|---|---|---|---|---|---|
| Nov 2025 | 51.4% | 21.1% | 17% | 6.7% | 3.1% | 0.65% |
| Dec 2025 | 39.5% | 32.1% | 19.9% | 5.1% | 2.9% | 0.64% |
| Jan 2026 | 36.9% | 36.2% | 15.4% | 7.1% | 3.5% | 0.84% |
| Feb 2026 | 26.1% | 48% | 13.3% | 9.2% | 3% | 0.55% |
| Mar 2026 | 20.2% | 55% | 13.9% | 6.9% | 3.3% | 0.59% |
| Apr 2026 | 18% | 53.4% | 15.8% | 7.6% | 4.4% | 0.77% |
| May 2026 | 23.1% | 47.7% | 15% | 9% | 4.2% | 0.94% |
| Jun 2026 | 13.3% | 65.8% | 10.9% | 6.4% | 2.9% | 0.78% |
| Jul 2026 | 9.6% | 68.8% | 12.2% | 5.8% | 3% | 0.61% |
| Aug 2026 | 14.9% | 60.9% | 13.1% | 7.4% | 2.9% | 0.75% |
| Sep 2026 | 22.9% | 41.4% | 19.5% | 11.5% | 3.8% | 0.97% |
| Oct 2026 | 63.1% | 17.9% | 9.3% | 6.9% | 2.2% | 0.64% |
How has branded search for Dash and Ninja changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Dash took it in February 2026, Ninja took it in October 2026.
- Across the 12 months ending October 2026, Dash’s share of searches among waffle maker brands worldwide moved from 21.1% to 17.9%, and its estimated monthly branded searches moved from 39.2K to 32K.
- Across the 12 months ending October 2026, Ninja’s share of searches among waffle maker brands worldwide moved from 51.4% to 63.1%, and its estimated monthly branded searches moved from 95.3K to 113K.
How did search popularity change for waffle maker brands worldwide in October 2026?
2 changes
In October 2026, Ninja overtook Dash to become the leader among waffle maker brands worldwide, with 63.1% of the searches.
In October 2026, Dash lost share of searches among waffle maker brands worldwide, from 41.4% to 17.9%.
How are Dash’s and Ninja’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Dash’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among waffle maker brands
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