Brandwave

Breville vs Hurom:Which is more popular by branded search?

In August 2026, Breville had more branded searches than Hurom among juicer brands worldwide. Breville was estimated to have 845K branded searches compared to Hurom’s 18.1K, and held a 42.6% Share of Search versus Hurom’s 0.91%. These are worldwide searches for English-language branded terms.

Share of Search among juicer brands worldwide in August 2026Which is more popular in search, Breville or Hurom?
Breville42.6%845K searches
vs
Hurom0.91%18.1K searches

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Which is more popular in search, Breville or Hurom?

Compare the juicer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Hurom among juicer brands worldwide, by month

Share of Search by month for Breville, Hurom. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrevilleHuromKuvingsOmega
Oct 202555.4%42%1.1%1.4%0.03%
Nov 202547%50%1.5%1.5%0.02%
Dec 202549.5%48.3%0.97%1.2%0.02%
Jan 202649.4%47.8%1.2%1.5%0.03%
Feb 202654.6%42.6%1.2%1.5%0.03%
Mar 202654.2%43.3%1.3%1.3%0.03%
Apr 202653.6%43.9%1.3%1.3%0.03%
May 202652.6%44.5%1.6%1.3%0.03%
Jun 202652.9%45%1.1%1.1%0.03%
Jul 202654.5%43.8%0.76%0.93%0.02%
Aug 202655.5%42.6%0.91%0.91%0.02%
Sep 2026—————

How has the Breville and Hurom comparison changed over the last 12 months?

  • Breville was ahead of Hurom in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among juicer brands worldwide moved from 42% to 42.6%, and its estimated monthly branded searches moved from 820K to 845K.
  • Across the 11 months ending August 2026, Hurom’s estimated Share of Search among juicer brands worldwide moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for juicer brands worldwide in August 2026?

  1. In August 2026, Breville lost estimated Share of Search among juicer brands worldwide, from 43.8% to 42.6%.

  2. In August 2026, Hurom rose from 4th to 3rd among juicer brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Hurom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville com
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Hurom

1 branded search term

  • hurom

How the Brand Demand Index is measured

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