Breville vs Profitec:Which is more popular by branded search?
In August 2026, Breville had more branded searches than Profitec among home espresso machine brands worldwide. Breville was estimated to have 845K branded searches compared to Profitec’s 78.2K, and held a 32.2% Share of Search versus Profitec’s 3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Breville vs Profitec and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Breville or Profitec?
Compare brands that offer espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Profitec. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Breville | Gaggia | Lelit | Profitec |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 29.3% | 5.2% | 4.1% | 2.6% |
| Nov 2025 | 56.2% | 33.3% | 4.6% | 3.6% | 2.3% |
| Dec 2025 | 54.2% | 35.5% | 4.3% | 3.5% | 2.5% |
| Jan 2026 | 54.6% | 33.4% | 5% | 4.4% | 2.6% |
| Feb 2026 | 55.6% | 31.7% | 5.4% | 4.5% | 2.8% |
| Mar 2026 | 55.1% | 30.6% | 6.3% | 4.8% | 3.1% |
| Apr 2026 | 55.5% | 31% | 6.1% | 4.6% | 2.7% |
| May 2026 | 56.2% | 31.3% | 5.3% | 4.4% | 2.8% |
| Jun 2026 | 55.3% | 32.1% | 5.4% | 4.1% | 3.2% |
| Jul 2026 | 53.5% | 34.6% | 5.3% | 3.9% | 2.7% |
| Aug 2026 | 55.1% | 32.2% | 5.6% | 4.1% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Profitec comparison changed over the last 12 months?
3 findings
- Breville was ahead of Profitec in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide moved from 29.3% to 32.2%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Profitec’s estimated Share of Search among home espresso machine brands worldwide moved from 2.6% to 3%, and its estimated monthly branded searches moved from 72.4K to 78.2K.
How did search popularity change for home espresso machine brands worldwide in August 2026?
1 change
In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Profitec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
8 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville com
- breville dual boiler
- breville espresso machine
- breville oracle
Profitec
7 branded search terms
- coffee machine profitec
- espresso machine profitec
- profitec
- profitec coffee machine
- profitec espresso
- profitec go
- profitec pro
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.