GLOBAL vs ZWILLING:Which is searched more?
In September 2026, ZWILLING had more branded searches than GLOBAL among meat fork brands worldwide. ZWILLING was estimated to have 255K branded searches compared to GLOBAL’s 34K, and held a 78.8% Share of Search versus GLOBAL’s 10.5%. These are worldwide searches for English-language branded terms.
Follow GLOBAL vs ZWILLING and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, GLOBAL or ZWILLING?
Compare the meat fork brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZWILLING, GLOBAL. The figures are in the table below the chart.
View monthly share of search table
| Month | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|
| Oct 2025 | 72.2% | 16.2% | 11.7% |
| Nov 2025 | 70.6% | 15.4% | 13.9% |
| Dec 2025 | 69.9% | 16.5% | 13.6% |
| Jan 2026 | 74.3% | 13.9% | 11.8% |
| Feb 2026 | 75.1% | 14.9% | 10% |
| Mar 2026 | 74.8% | 15.3% | 9.9% |
| Apr 2026 | 75.1% | 15.2% | 9.8% |
| May 2026 | 76.4% | 13.6% | 10% |
| Jun 2026 | 72.8% | 15.5% | 11.7% |
| Jul 2026 | 74.1% | 14% | 11.9% |
| Aug 2026 | 72.4% | 15.8% | 11.7% |
| Sep 2026 | 78.8% | 10.7% | 10.5% |
How has the GLOBAL and ZWILLING comparison changed over the last 12 months?
3 findings
- ZWILLING was ahead of GLOBAL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among meat fork brands worldwide moved from 11.7% to 10.5%, and its estimated monthly branded searches moved from 41.5K to 34K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among meat fork brands worldwide moved from 72.2% to 78.8%, and its estimated monthly branded searches moved from 257K to 255K.
How did search popularity change for meat fork brands worldwide in September 2026?
2 changes
In September 2026, ZWILLING gained estimated Share of Search among meat fork brands worldwide, from 72.4% to 78.8%.
In September 2026, GLOBAL lost estimated Share of Search among meat fork brands worldwide, from 11.7% to 10.5%.
Other head-to-heads among meat fork brands
How each brand is measured
Brandwave collects information about searches that people make online using GLOBAL’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.