Brandwave

How popular isGLOBAL in search?

In September 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 12 months. GLOBAL holds 0.03% estimated Share of Search among carving fork brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart60%
  2. Joseph Joseph40%
  3. GLOBAL0.03%
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Which carving fork brands compete with GLOBAL?

GLOBAL against carving fork brands worldwide, by month

Share of Search by month for Cuisinart, Joseph Joseph, GLOBAL. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartJoseph JosephGLOBAL
Oct 202559.8%40.2%0.03%
Nov 202564.6%35.4%0.05%
Dec 202564.6%35.4%0.06%
Jan 202659.8%40.1%0.03%
Feb 202655%45%0.02%
Mar 202659.8%40.2%0.02%
Apr 202655%45%0.02%
May 202664.6%35.4%0.02%
Jun 202660%40%0.03%
Jul 202664.6%35.4%0.02%
Aug 202659.8%40.2%0.01%
Sep 202660%40%0.03%

  1. 1.Cuisinart

    60%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.2 points.

  2. 2.Joseph Joseph

    40%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  3. 3.GLOBAL

    0.03%

    Held 3rd. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare search popularity between GLOBAL and its closest rivals

Every comparison with GLOBAL

How has branded search demand for GLOBAL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.5K to 34K.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among carving fork brands worldwide held steady at 0.03%.

How did search popularity change for carving fork brands worldwide in September 2026?

  1. Estimated monthly branded searches for GLOBAL worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  2. Estimated monthly branded searches for Joseph Joseph worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Cuisinart worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does GLOBAL compete?

GLOBAL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cutlery brands7th of 70.04%Show ranking
Knife set brands6th of 60.06%Show ranking
Kitchen knife brands4th of 54.3%Show ranking
Carving fork brands3rd of 30.03%Shown above
Sharpening stone brands4th of 65.1%Show ranking
Chef knife brands3rd of 512.1%Show ranking
Steak knives brands3rd of 412.9%Show ranking
Meat fork brands2nd of 327.5%Show ranking
Knife block brands2nd of 329.7%Show ranking

How is GLOBAL measured?

Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • global carving fork
  • global kitchen knives
  • global knives

Do you work for GLOBAL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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