Brandwave

How popular isGLOBAL in search?

In September 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 12 months. GLOBAL holds 4.3% estimated Share of Search among chef Knife brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Victorinox57.3%
  2. ZWILLING31.2%
  3. Wusthof4.4%
  4. GLOBAL4.3%
  5. Shun2.9%
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Which chef Knife brands compete with GLOBAL?

GLOBAL against chef Knife brands worldwide, by month

Share of Search by month for Victorinox, ZWILLING, Wusthof, GLOBAL, Shun. The figures are in the table below the chart.

View monthly share of search table
MonthVictorinoxZWILLINGWusthofGLOBALShun
Oct 202559.2%26.4%6.2%4.4%3.8%
Nov 202548.4%32.2%7.3%6.6%5.5%
Dec 202552.3%28.7%7.1%5.8%6.1%
Jan 202649.8%33.4%6.5%5.5%4.8%
Feb 202650.8%33.7%6.9%4.6%4%
Mar 202655.3%30.1%6.4%4.1%4.1%
Apr 202650.9%33.9%7.2%4.6%3.3%
May 202656.3%30.7%5.7%4.2%3.1%
Jun 202659.2%26.4%5.9%4.4%4.1%
Jul 202660.3%26.8%5.3%4.5%3%
Aug 202659.5%26.4%6%4.5%3.6%
Sep 202657.3%31.2%4.4%4.3%2.9%

  1. 1.Victorinox

    57.3%

    Held 1st. 454K estimated branded searches, -0.18% vs prior month. Share -2.2 points.

  2. 2.ZWILLING

    31.2%

    Held 2nd. 247K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Wusthof

    4.4%

    Held 3rd. 34.7K estimated branded searches, -24.4% vs prior month. Share -1.6 points.

  4. 4.GLOBAL

    4.3%

    Held 4th. 34K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Shun

    2.9%

    Held 5th. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.7 points.

Compare search popularity between GLOBAL and its closest rivals

Every comparison with GLOBAL

How has branded search demand for GLOBAL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.4K to 34K.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among chef Knife brands worldwide peaked at 6.6% in November 2025 and was lowest at 4.1% in March 2026.

How did search popularity change for chef Knife brands worldwide in September 2026?

  1. In September 2026, ZWILLING gained estimated Share of Search among chef Knife brands worldwide, from 26.4% to 31.2%.

  2. In September 2026, Victorinox lost estimated Share of Search among chef Knife brands worldwide, from 59.5% to 57.3%.

  3. In September 2026, Wusthof lost estimated Share of Search among chef Knife brands worldwide, from 6% to 4.4%.

  4. In September 2026, Shun lost estimated Share of Search among chef Knife brands worldwide, from 3.6% to 2.9%.

  5. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

Where does GLOBAL compete?

GLOBAL is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bread Knife brands5th of 60.06%Show ranking
Carving Fork brands4th of 50.06%Show ranking
Parcel Tracking brands4th of 40.06%Show ranking
Pallet Box brands2nd of 30.45%Show ranking
Nursing Agencys4th of 50.73%Show ranking
Knife set brands7th of 80.98%Show ranking
Door Closer brands4th of 71.1%Show ranking
Tax Advisory brands2nd of 71.2%Show ranking
Sharpening Stone brands4th of 71.3%Show ranking
Cutlery brands7th of 71.4%Show ranking
Cold Storage brands6th of 82%Show ranking
Paint Booth brands3rd of 32.3%Show ranking
Whetstone brands4th of 72.4%Show ranking
Knife Block brands3rd of 42.8%Show ranking
Chef Knife brands4th of 54.3%Shown above
Kitchen knife brands4th of 54.3%Show ranking
Steak Knives brands4th of 44.4%Show ranking
Hedge Funds brands2nd of 34.8%Show ranking
Meat Fork brands3rd of 310.8%Show ranking
Tax Consultants1st of 593.1%Show ranking

How is GLOBAL measured?

Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • global kitchen knives
  • global knives

Do you work for GLOBAL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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