Brandwave

How popular isGLOBAL in search?

In September 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 12 months. GLOBAL holds 0.04% estimated Share of Search among cutlery brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid44.7%
  2. Victorinox22.9%
  3. Tramontina15.2%
  4. ZWILLING12.5%
  5. Wiltshire4.6%
  6. Wusthof0.08%
  7. GLOBAL0.04%
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Where does GLOBAL compete?

GLOBAL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cutlery brands7th of 70.04%Shown below
Knife set brands6th of 60.06%Show ranking
Kitchen knife brands4th of 54.3%Show ranking
Carving fork brands3rd of 30.03%Show ranking
Sharpening stone brands4th of 65.1%Show ranking
Chef knife brands3rd of 512.1%Show ranking
Steak knives brands3rd of 412.9%Show ranking
Meat fork brands2nd of 327.5%Show ranking
Knife block brands2nd of 329.7%Show ranking

Which cutlery brands compete with GLOBAL?

GLOBAL against cutlery brands worldwide, by month

Share of Search by month for KitchenAid, Victorinox, Tramontina, ZWILLING, Wiltshire, GLOBAL. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidVictorinoxTramontinaZWILLINGWiltshireWusthofGLOBAL
Oct 202552.2%22.4%12.1%10%3%0.33%0.04%
Nov 202559.1%16.5%10.9%11%2.2%0.29%0.04%
Dec 202557.6%19.9%8.8%10.9%2.2%0.53%0.05%
Jan 202653%18.4%12.2%12.3%3.7%0.4%0.04%
Feb 202652.7%18.2%12.1%12.1%4.4%0.49%0.04%
Mar 202649.3%20.8%13.8%11.3%4.2%0.56%0.04%
Apr 202650.9%17.8%14.5%11.8%4.3%0.58%0.03%
May 202644.6%22.9%15.2%12.5%4.6%0.27%0.04%
Jun 202645.4%23.5%15.6%10.5%4.7%0.23%0.04%
Jul 202645.3%23.5%15.6%10.5%4.7%0.34%0.04%
Aug 202645.1%23.2%15.4%10.3%5.6%0.28%0.04%
Sep 202644.7%22.9%15.2%12.5%4.6%0.08%0.04%

  1. 1.KitchenAid

    44.7%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Victorinox

    22.9%

    Held 2nd. 454K estimated branded searches, -0.18% vs prior month. Share -0.3 points.

  3. 3.Tramontina

    15.2%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.ZWILLING

    12.5%

    Held 4th. 247K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  5. 5.Wiltshire

    4.6%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1 points.

  6. 6.Wusthof

    0.08%

    Held 6th. 1.6K estimated branded searches, -70.4% vs prior month. Share -0.2 points.

  7. 7.GLOBAL

    0.04%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GLOBAL and its closest rivals

Every comparison with GLOBAL

How has branded search demand for GLOBAL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.5K to 34K.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among cutlery brands worldwide held steady at 0.04%.

How did search popularity change for cutlery brands worldwide in September 2026?

  1. In September 2026, ZWILLING gained estimated Share of Search among cutlery brands worldwide, from 10.3% to 12.5%.

  2. In September 2026, Wiltshire lost estimated Share of Search among cutlery brands worldwide, from 5.6% to 4.6%.

  3. KitchenAid’s estimated Share of Search among cutlery brands worldwide has lost ground for 3 months in a row, from 45.4% to 44.7% in September 2026.

  4. Victorinox’s estimated Share of Search among cutlery brands worldwide has lost ground for 3 months in a row, from 23.5% to 22.9% in September 2026.

  5. Estimated monthly branded searches for Wusthof worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.

How is GLOBAL measured?

Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • global carving fork
  • global kitchen knives
  • global knives

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How the Brand Demand Index is measured

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